david jones
Shoppers are pictured at a David Jones department store in Sydney, June 20, 2014. Reuters/Jason Reed

David Jones has unveiled its redesigned two-level store in Macarthur Square Shopping Centre in Sydney. The new-look store features a refreshed approach to premium fixtures and finishes showcasing its internationally awarded contemporary design.

The company's CEO John Dixon said that David Jones has invested in its Macarthur Square store to provide its loyal local customer with a world class shopping experience. The department store complements the shopping centre's $240 million redevelopments.

The department store features curated edit of brands in line with its goal to provide a premium shopping experience. The new-look store has a new cafe concept located within the store's womenswear department. It serves organic coffee, hot and cold beverages, fresh pastries, sandwiches and brunch.

It offers local and international brands covering fashion, beauty and accessories. Toys, music, movies, games, books, homewares, kid's fashion, bags and luggage and gifts and stationery are also available. The department store added new brands including Calvin Klein denim, Calvin Klein Swim, Puma, Running Bare, Timberland, Anthony Squares, Zanerobe and Midas Shoes.

Brand ambassador and model Jessica Gomes attended the official opening and said that she was blown away by the new-look store and redeveloped centre. She said that she was excited for the new store opening in Macarthur and the new cafe.

Personal shopping service is included as a complimentary service in David Jones' Macarthur branch. Each customer is provided with a personal consultant who will work to explore and define the customer's personal style. Consultants offer style advice for different events such as formal occasions and corporate-related events. Customers could use the service by booking online or in-store.

Tagged as the oldest department store in Australia, David Jones is also the oldest department store in the world still using its original trading name. The company said that it has positioned itself as the Home of Brands within the Australian market.

Macarthur Square is owned by Lendlease-managed Australian Prime Property Fund Retail and the GPT Wholesale Shopping Centre Fund. Its redevelopment was commenced in 2015 aimed to transform its original gross lettable area (GLA) of 94,300 sq. m. to 107,00 sq. m. The redeveloped centre now offers 300 specialty stores with more than 4,000 car spaces.

Lendlease Head of Retail Gary Horwitz said that the redevelopment was the centre's response to the customers who wanted to visit a world class shopping centre. He said that the centre's redevelopment has allowed them to adapt the changing demographics and needs of the local customers.