Beef hamburger, priced at 13,450 yen ($112), is served at the Ritz-Carlton in Tokyo May 1, 2007.
Beef hamburger, priced at 13,450 yen ($112), is served at the Ritz-Carlton in Tokyo May 1, 2007. Reuters/Kiyoshi Ota

McDonald's released a new commercial ad titled “Signs” on Jan. 11, Sunday, with an aim to bring back its “I’m Lovin’ It” theme. Five days after the commercial ad was posted on YouTube, it was viewed more than 1.5 million times with over 2,000 likes and over 1,000 thumbs down.

As its YouTube video description explains, the one-minute “Signs” ad features a collection of some of the McDonald's signs across the United States that have been used over the past two decades to “spread messages of love, hope and respect.”

With a children’s choir singing “Carry On” by the band Fun on the musical background, the McDonald’s “Signs” ad shows messages including “We Remember 9 11,” “Boston Strong," "Thank you veterans," “Pray for the rescue of the miners,” "Keep jobs in Toledo” and “We Believe In You Crystal.”

In its Tumblr page, McDonald’s explained that the local owners have been using the signs to say a lot more than just “Billions Served” and to give a message from the heart in good times and in bad over the years.

On the other hand, critics find it tacky for McDonald’s to make a good reputation of itself out of the tragic events the U.S. has suffered from. The controversial ad went under fire on social media shortly after it was shown on NFL playoff game between the Dallas Cowboys and the Green Bay Packers and the 2015 Golden Globes. Watch it here:

Credits: YouTube/McDonald’s

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