Apple will reportedly start selling the iPhone 5se and iPad Air 3 online and in retail stores from March 18. It is believed the tech will launch the new devices at an event on March 15.

The Cupertino based tech giant will start selling its newly launched products in the same week of their introduction, according to 9to5Mac. The unofficial source also claimed that Apple would not put up the upcoming 4-inch iPhone 5se and iPad Air 3 for pre-orders.

Apple has a tradition of releasing new models of iPhones and iPads a week or two after its launch, following an online pre-order period. The 12.9-inch iPad Pro went on sale after two months of its announcement in September 2015.

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Releasing new devices as soon as they get announced would be the new strategy for Apple, according to unconfirmed reports. The company may also skip an online pre-order phase and directly release the products into the market.

The new products can be purchased from Apple’s online store as well as smartphone retail outlets.

It is also believed Apple will launch another 4-inch iPhone after the iPhone 5s and iPhone 5c. According to Ming-Chi Kuo, known KGI Securities analyst, the iPhone 5se will resemble the iPhone 5s launched back in 2013.

However, the device will reportedly come packed with overhauled hardware specs including the latest Apple A9 processor, 2GB of RAM and 16GB of internal storage capacity; an NFC chip to support Apple Pay; support for always-on Siri and an improved 12-megapixel camera unit which supports Live Photos.

The iPad Air 3 release date is unconfirmed, but it is expected to come in Gold, Rose Gold, Silver and Space Gray variants.

Related: A roundup of 4-inch Apple iPhone 5se specs: Smartphone to boost an improved camera, Live Photos and Apple Pay

The iPad Air 3 is said to feature a 9.7-inch display with a 4K resolution of 2334 x 3112 pixels that results in a pixel density of 401 pixels per inch (ppi). The next generation of iPad Air is tipped to come with the latest Apple A9X processor paired with 4 GB of RAM.

For the 9.7-inch device, Apple may also include support for Smart Connector and Apple Pencil. The successor to the iPad Air 2 will reportedly sport an 8 MP iSight camera coupled with LED flash along with a 2.1 MP FaceTime camera.

Apple is speculated to launch the successor of the current iPhone 6s and 6s Plus, the iPhone 7 in September 2016.

Related: Apple iPad Air 3 vs iPad Air 2: A comparison of specs and features