BTS member Jungkook sparked widespread discussion among fans and media Thursday after a candid, alcohol-fueled Weverse livestream in the early hours of Feb. 26, 2026, where he openly expressed frustration with perceived constraints on his speech and personal disclosures, including references to smoking and company oversight.

Pictures of singer Jungkook from K-pop band BTS were used to promote a campaign to relax laws on tattoos
Pictures of singer Jungkook from K-pop band BTS were used to promote a campaign to relax laws on tattoos

The approximately 88-minute broadcast, which began around 3:42 a.m. KST (Feb. 25 evening in some time zones), was later deleted from the fan platform Weverse, fueling speculation about internal decisions at HYBE, the group's label. Clips and fan translations circulated rapidly online, drawing attention to Jungkook's unfiltered comments amid preparations for BTS' anticipated 2026 comeback.

Jungkook appeared relaxed yet visibly emotional at times, sipping drinks while interacting with viewers and occasionally joined by others off-camera. He addressed a range of topics, from album preparations and creative pressures to personal habits. At one point, he admitted to past smoking, emphasizing his efforts to quit and questioning why such topics remained taboo.

"The moment I say this, the company will probably go crazy," Jungkook said, according to fan translations reported by outlets including Korea JoongAng Daily and Republic World. "It's not something I discussed with the company, but I spoke out of frustration." He added, "I'm a person too," underscoring his desire to communicate more authentically with ARMY, BTS' global fandom.

He repeatedly voiced irritation over what he described as limitations on free expression, implying that even casual remarks could lead to controversy or backlash from management or the public. "I don't even know what I'm supposed to be careful about when I go live," he remarked. "I just want to do it comfortably."

Jungkook clarified he wasn't blaming HYBE outright, urging fans not to direct hate toward the company. "They work hard to protect me," he noted, acknowledging efforts to shield him from potential misinterpretations or scandals. Still, his candid tone — including occasional profanity and candid admissions — raised eyebrows in Korea's online community, where idol behavior remains under intense scrutiny.

The live's removal from Weverse prompted immediate fan reactions, with many expressing concern over possible company intervention. Some speculated the deletion stemmed from the unscripted nature of the session, which lacked prior approval. Others praised Jungkook for his honesty, viewing it as a rare glimpse into the pressures idols face in maintaining a polished public image.

This isn't the first time Jungkook has touched on personal boundaries during Weverse sessions. Fans recalled similar moments of vulnerability in past lives, though Thursday's broadcast stood out for its length, intensity and direct references to label dynamics. It comes ahead of BTS' group activities ramping up post-military service for members, with an album tentatively eyed for March 20, 2026, and world tour plans in discussion.

HYBE has not issued an official statement on the incident as of Thursday afternoon KST. The company typically manages idol communications closely to align with brand guidelines and mitigate risks in Korea's conservative entertainment landscape, where smoking, drinking and candid personal revelations can spark debates or sponsor concerns.

ARMY responded with a mix of support and worry. On platforms like X and Reddit, fans lauded Jungkook's authenticity while expressing hope that the episode wouldn't lead to repercussions. "He knows they will try to twist his words," one user commented, highlighting his self-awareness. Others urged focus on the upcoming comeback rather than drama.

The event highlights ongoing tensions in K-pop between idol autonomy and corporate control. As BTS transitions toward fuller group activities in 2026-2027, including potential tours and new music, members have increasingly used Weverse for direct fan engagement. Jungkook's session, while brief in the platform's archive, amplified discussions about mental health, personal freedom and the human side of stardom.

Jungkook, 28, has long been one of BTS' most popular members, known for his vocals, dance skills and relatable personality. His solo work, including the 2023 album "Golden," achieved global success, and fans anticipate more from him amid group preparations.

As clips continue circulating despite the official removal, the incident serves as a reminder of the delicate balance idols navigate between authenticity and expectation. Whether it evolves into broader controversy remains to be seen, but for now, ARMY rallies around their idol's honesty while awaiting official updates from HYBE or the artist himself.