Conor McGregor
Nov 12, 2016; New York, NY, USA; Conor McGregor (blue gloves) celebrates after defeating Eddie Alvarez (red gloves) in their lightweight title bout during UFC 205 at Madison Square Garden. USA TODAY Sports/Adam Hunger

UFC lightweight champion Conor McGregor is on the clock after Dana White set a Sunday deadline for him to decide on the Floyd Mayweather match. While both seemed to be dialed in, the UFC boss wants to start negotiations if this potential blockbuster matchup is getting anywhere.

"I plan on having this thing locked up by this Sunday and then moving on to Team Mayweather and starting a negotiation with them," White said on the Jim Rome radio show in a report from ESPN. If all goes according to plan, White will sit down with Team Mayweather and iron out terms of the uncanny fight.

In retrospect, the whole thing is about business. While White has made it known he was on board, he wants to make it worth his while. After initially hinting out that getting a McGregor vs Mayweather deal may be hard because of the latter, it looks like he wants to clean out issues in his yard first.

Will Conor McGregor heed the call?

McGregor has not been known to be moved if commanded. He has done it in the past and normally decides when he wants to. The deadline is something but the chances of seeing “The Notorious” give his answer may not be promising.

McGregor and Mayweather have gone back and forth the past months with not official date set. There was a suggested date for the fantasy match on Sept. 16 but all those have fizzled. With Canelo Alvarez facing Gennady Golovkin on the said date, the super fight between the two sports icons may have to be moved for obvious reasons.

"We just lost our date to Canelo and Triple-G, but good, that’s a good fight. I’ll be at that one, too," UFC president Dana White said to Fight Hub after the Alvarez vs Chavez Jr. match. A video of that can be found below.

Making the most profit

All parties concerned have revenue in mind, hence the reason behind the need to find a new date. Obviously, an Alvarez vs Golovkin fight is seen as one with more earning potential and split viewership among fans, which brings us back to why White wants an answer from the Irish fighter.

White is aware that the fight doesn’t really make much sense, something that has drawn flak, particularly from people in the combat sports world. But for the sake of interest of the fans, the UFC boss is trying to get to the bottom of it all if the McGregor vs Mayweather match can actually be booked.