Kraft Mac & Cheese... Ice Cream?

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Kraft mac and cheese
A box of Kraft Velveeta shells and cheese is displayed in a grocery store in New York March 25, 2015.

Cheesy... ice cream? Kraft macaroni and cheese has partnered with a New York-based ice cream company to offer the limited-edition flavor of ice cream. 

“This summer, Kraft Macaroni & Cheese is bringing together two of life’s greatest pleasures: ice cream and macaroni & cheese. For the first time ever, KraftMacaroni & Cheese will launch a limited-edition ice cream in partnership with Brooklyn-based Van Leeuwen Ice Cream,” said the press release on Kraft Heinz company’s website. 

 

Van Leeuwen Ice cream is known for creating ice cream with just a few ingredients. The ice cream is also made with no artificial flavors, preservatives, or dyes.

In a press release, Emily Violett, brand manager for Kraft Macaroni & Cheese, said the brand wanted to incorporate a summer-inspired treat.

"We know that there is nothing more refreshing on a hot summer day than ice cream. That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with," the statement read.

The ice cream was released on July 14. It costs $12 for a pint.

The first batches of mac and cheese ice cream were a success and sold out quickly, but stores are restocking on the flavor as soon as possible. 

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