BLACKPINK stands on the cusp of a major comeback with the release of their third Korean mini-album *Deadline* on Friday, Feb. 27, 2026, marking the group's first full-group project since 2022's *Born Pink* and capping a period dominated by solo endeavors and a sold-out world tour.

Blackpink perform at the Sahara Tent during the 2019 Coachella Valley Music And Arts Festival on April 19, 2019 in Indio, California.
Blackpink

YG Entertainment has ramped up promotions in recent days, reviving the interactive "Pink Area" digital map for Seoul — first launched during the *Deadline World Tour* in 2025 — to build anticipation. The site highlights key landmarks with curated activations, subtle hints and fan engagement features ahead of the album drop at 2 p.m. KST (1 a.m. EST).

The five-track EP includes the pre-released single "Jump" from July 2025, alongside new songs such as the title track "GO," "Fxxxboy," "B-sides Me and My," and "Champion." YG describes *Deadline* as capturing "irreversible peak moments" and showcasing the "most radiant and defining present" of Jisoo, Jennie, Rosé and Lisa. A motion graphic teaser emphasizes bold visuals and high-energy concepts.

The "GO" music video teaser, released Feb. 23, presents a sci-fi-inspired universe with dramatic orchestral swells, crashing waves blending into galaxies and surreal imagery of men rowing through space. Described as a "miniature sci-fi film," the preview promises electrifying choreography, high-fashion aesthetics and a daring, future-facing sound.

Promotion extends beyond digital channels. Pop-up stores open Sunday, Feb. 22, at Musinsa Standard in Seongsu-dong and Musinsa Store in Myeongdong, running through March 8. Fans can purchase merchandise, albums and exclusive items tied to the era.

A unique cultural tie-in arrives with the "NMK x BLACKPINK" project at the National Museum of Korea from Feb. 27 to March 8, supported by Spotify. The collaboration illuminates the museum exterior in pink lighting, features audio docent guides recorded by the members and blends K-pop with Korean heritage.

Excitement has been tempered by setbacks. On Feb. 24-25, tracks from *Deadline* — including "GO" — leaked online after allegedly being briefly uploaded to BLACKPINK's official YouTube channel. The incident exposed production credits, sparking backlash over Dr. Luke's involvement on two songs. The controversial producer, long embroiled in allegations from Kesha, drew swift fan condemnation and calls for accountability. YG quickly removed the content, but the controversy fueled debates about industry standards and artist choices.

Despite the leak, anticipation remains high. BLACKPINK leads global Hallyu media coverage, according to a recent Korean government report, holding a 14.2% share of K-pop buzz overseas. Rosé ranks second at 9.0%, followed by BTS at 7.3%, with Jennie and Lisa each at 5.0%.

Solo activities continue fueling the group's profile. Rosé's 2026 brand portfolio spans Levi's, Saint Laurent and a new campaign for a cushion glow-pact foundation blending makeup and skincare. She performed "APT." with Bruno Mars at the 2026 Grammys, maintaining momentum between Seoul and Los Angeles.

Jennie is confirmed for Summer Sonic 2026 in Japan alongside YG labelmates BABYMONSTER, promising a powerhouse showcase. Lisa and Jisoo pursue individual projects in music, acting and fashion.

The *Deadline* EP follows the *Deadline World Tour*, a 33-date stadium run from July 2025 to Jan. 26, 2026, ending at Hong Kong's Kai Tak Stadium. The tour grossed significant revenue and set records, including BLACKPINK as the first K-pop girl group to headline London's Wembley Stadium.

Industry observers note *Deadline* may represent BLACKPINK's final full-group release under current YG terms. Their group contract, renewed in 2023, reportedly faces expiration discussions in 2026, potentially aligning with their 10th anniversary in August. Sources suggest the members could shift focus post-promotion, though no official statements confirm changes.

BLACKPINK also achieved a milestone in February, becoming the first artist to reach 100 million YouTube subscribers, underscoring their enduring global dominance.

As Feb. 27 approaches, BLINKs worldwide await *Deadline*'s arrival. Whether it signals a new chapter, renewed group era or transitional moment, the project reaffirms BLACKPINK's status as K-pop trailblazers blending bold music, innovative visuals and cultural impact.