Microsoft entices MacBook users to switch to Surface Book
Its created a special website on how to do so
Microsoft is apparently going after MacBook users and wants users to ditch their Apple-made laptops by making the ultimate switch to its very own Surface Book.
The company has built a special web page, "Making the Switch: MacBook to Microsoft Surface Book”, that gives interested Mac users a step-by-step guide on how to switch to a brand new Surface Book, which is Microsoft’s current laptop flagship.
This isn’t the first such switch campaign between Microsoft and Apple. In 2002, Apple launched a campaign that enticed Windows users to give up their devices and replace them for Macs, said CNET . This campaign was called "Switch." To make its offer even more appealing to the public, the Cupertino-based company enlisted comedian Will Ferrell and pro skateboarder Tony Hawk to star in its ads.
The offer on Microsoft, however, doesn’t feature any celebrities. It’s merely a step-by-step reassurance program that explains the basics of the MacBook to Surface Book switch. It even details how users can transfer their photos to their new Surface Pro. Specific tips are given to Mac users, even right down to the various keyboard shortcuts, as well as basic instructions on how to shut down the Surface Book.
What will make MacBook users decide to switch to Surface Book is the latter is a perfect companion for a user's iPhone. It would appear users no longer have a reason to stick to their MacBooks, especially now that their iPhones are compatible with Surface Book.
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