A Taxi Sign
A lit taxi sign seen in London August 23, 2006 Reuters

Taxi app Gett has launched its first unique on-demand service in the UK. Now Londoners will be able to order a bottle of chilled Veuve Clicquot champagne and get it delivered in just 10 minutes with a new service from taxi app Gett.

According to London 24, each yellow label bottle of Veuve Clicquot will be accompanied by two champagne flutes and costs £50 including delivery charges. Gett users residing in Shoreditch, Clerkenwell, the City, Knightsbridge, Chelsea, Belgravia and Kensington can only avail this service. Earlier this year Gett CEO Shahar Waiser informed Business Insider that the company plans to launch on-demand services in London but clarified that, “We want to be very specific and be within essential products and services. Our goal is to give you essential products and services that we can deliver in 10 minutes.”

The Veuve Clicquot champagne is the "first of many new products" that will be available via the Gett app, reports The Telegraph. The company will be expanding its offerings and users will be able to order a wider range of goods and services. Gett’s conventional black taxis will not be used in the new service. The champagne bottles will be delivered by people who are learning The Knowledge, a test which has been described as having a mental atlas of London in one’s head. In these sessions drivers go through rigorous training to get their badge in order to qualify as a licensed Hackney Carriage driver.

As reported by Management Today, Waiser confirmed that Gett will be expanding into new verticals like Gett Pizza, Gett Sushi, Gett Grocery, Gett Wine, Gett Flowers, Gett Dry Cleaning and Gett Plumber. Uber, the controversial on-demand taxi service revamped its slogan in 2013 as “where lifestyle meets logistics”. UberEat delivers restaurant food in Chicago, LA, New York, Toronto and Barcelona. Gett has been preparing to launch this new on-demand services for the last 12 months and promises to transform how people consume essential products and services.

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