Kim Kardashian and North West
Kim Kardashian and North West

North West, the 13-year-old daughter of Kim Kardashian and Kanye West, released the music video for her single "Aishite" on Aug. 7, a horror-inspired visual filmed entirely in Japan that arrives days after she abruptly canceled her first headlining concert tour.

The track is part of North's debut EP, "N0rth4evr," which she released in May under her stage name North. Directed by Ty Akimoto, the video opens inside an abandoned school building, where North is shown walking through dimly lit corridors with neon blue pigtails, later moving through what appears to be a deserted arcade as blood-effect imagery drips across the screen throughout the visual, evoking the aesthetic of Japanese horror anime.

A Song About Isolation and Betrayal

"Aishite," which translates from Japanese as "love me," samples the 2013 Vocaloid track "Aishite Aishite Aishite" by producer Kikuo, performed using the Hatsune Miku voice synthesizer software. The chorus repeats the phrase "just love me," with lyrics that explore themes of isolation, feeling pursued, and struggling to trust the people around her. Lines from the song describe not being able to escape those chasing her and feeling unable to let others in, themes North has said throughout her debut project reflect her experience growing up as the child of two globally famous parents.

A Tour Canceled Without Explanation

The video's release comes just over a week after North announced that her planned 14-date "Kimokawaii Tour," a co-headlining run with 21-year-old rapper Molly Santana, would not move forward. The tour had been scheduled to kick off Aug. 5 in Dallas and wrap up Aug. 27 in Los Angeles, with stops planned in cities including Houston, Atlanta, Philadelphia, New York, Boston, Toronto, Chicago, Phoenix and San Francisco.

North announced the cancellation on her Instagram Story on July 30, writing, "I was really excited to go on tour w Molly Santana. Sadly it isn't happening anymore." She did not offer a specific explanation for the decision but added, "I have something special for u guys see ya soon," a message widely interpreted by outlets covering the news as a tease for the "Aishite" video that followed. All 14 tour listings were subsequently removed from ticketing platforms Ticketmaster and AXS, and the tour's official website has since returned a "not found" error.

Santana also addressed the cancellation on her own Instagram Story the same day, writing, "To everyone who bought tickets to the tour i sincerely apologize. i know a lot of you have taken time out of your busy schedules and spent your hard earned money planning to be there. nothing makes me more happy than the opportunity to share more amazing memories with you all and i hope to see you soon."

Building a Music Career

North signed with independent label Gamma, run by former Apple Music executive Larry Jackson, earlier this year. Her self-produced debut EP, "N0rth4evr," released in May, includes tracks such as "H0w Sh0uld ! f33l" alongside the title track, which she also accompanied with a separate music video at the time of the project's release.

Prior to launching her own solo material, North had already appeared on other artists' projects. She was featured on FKA twigs' 2025 album "EUSEXUA," rapping a verse in Japanese on the track "Childlike Things." Speaking about that collaboration in a previous interview, FKA twigs said she wanted someone with a "childlike energy" and a strong point of view for the track, and recalled being struck by North's confidence after watching an interview with her, saying it made her wish she had a friend like North growing up who could speak up for herself.

A Family Legacy on Stage

North is no stranger to live performance, having appeared on stage multiple times alongside her father, the rapper and producer known as Ye. The two performed a surprise duet together in Mexico City in January and North joined him during a string of comeback concerts in Los Angeles in April. The father-daughter pair also released a collaborative track titled "Piercing On My Hand," a song that appeared to directly address public criticism North had received over her facial piercings, a recurring feature of her public style that she references again in "Aishite."

A Rising Profile Amid Public Scrutiny

As the eldest of Kim Kardashian and Kanye West's four children, alongside younger siblings Saint, 10, Chicago, 8, and Psalm, 7, North has grown up almost entirely in the public eye, drawing both a large following and ongoing scrutiny over her evolving public persona as she has moved from childhood social media appearances into an independent music career. Several members of the extended Kardashian-Jenner family have promoted North's music on their own social media platforms since the release of "N0rth4evr" in May, contributing to the project's visibility ahead of the now-canceled tour.

With the "Aishite" video now released and framed by outlets covering the story as the "something special" North had teased following her tour's cancellation, attention turns to whether she will announce a rescheduled version of the Kimokawaii Tour or pursue additional new music and visuals in the coming months. Neither North nor representatives for Molly Santana have provided further public explanation for the tour's cancellation, and no rescheduled dates had been announced as of the video's release.

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