Paris Fashion Week: 'Chanel' Goes From Giant Iceberg to Giant Supermarket!

By @101ASHtray on
A general view shows the Grand Palais transformed into a "Chanel Shopping Center" after the German designer Karl Lagerfeld Fall/Winter 2014-2015 women's ready-to-wear collection show for French fashion house Chanel during Paris Fashion Week
A general view shows the Grand Palais transformed into a "Chanel Shopping Center" after the German designer Karl Lagerfeld Fall/Winter 2014-2015 women's ready-to-wear collection show for French fashion house at the Grand Palais REUTERS

"Chanel" Fall/Winter 2014 Fashion Show just proved how fabulous the world of fashion really is. In the recently concluded (Mar. 4, 2014) Chanel Fashion Show at the Paris Fashion Week, Chanel goes from giant iceberg to turning the Grand Palais in Paris, France where the show took place into one magnificent, fashionable and giant supermarket.

In May 2010, Karl Lagerfeld, creative director of Chanel, flew in a giant 265-ton iceberg from Sweden for its fall/winter show. According to NYmag, the iceberg, called "snice" - a combination of snow and ice - was carved by 35 ice sculptors from around the world in six days. The Grand Palais was kept at four degrees below Celsius to keep the iceberg from melting.

For fall/winter 2014 show, Karl Lagerfeld and his team exceeded everyone's expectation when they turned the Grand Palais into a giant supermarket filled with stocks, including Chanel-branded eggs, loaf of breads, coffee, detergent, and Telegraph reported that there were posters that promoted specials on coconuts and an enormous caisse.

In addition to essential stuffs, there was also a hardware section that had Chanel-branded spades, hammers, and more. According to E! Online, there was even a giant Chanel ham. The Web site also called the supermarket "Chanel-ified."

During the show where the models would have typically just walked on the runway, Chanel made its models roam around the supermarket aisles and fill grocery baskets trimmed with Chanel's signature bag chains with Chanel foods, instead.

E! reported that Kendall Jenner was spotted making a strut on the supermarket-themed runway in a multi-colored black coat, sparkly leggings and sneakers. The 18-year-old "Keeping Up With the Kardashians" star was on her second show in Paris after Givenchy's Paris Fashion Week on Sunday.

Singer Rihanna and model Cara Delevingne was also in action mode. Rihanna and Delevingne got into a grocery cart, picking up Chanel items off the stack, as fellow model Joan Smalls pushed the cart.

During the photo call before the German fashion designer Karl Lagerfeld women's ready-to-wear collection show, actress Melanie Griffith and daughter Stella Banderas was spotted in attendance.

Chanel Fall/Winter 2014 Fashion Show made an extravagant entrance. Would Chanel be a pressure to other clothing brands (e.g. Louis Vuitton) that haven't showcased its collection yet? Watch out for more updates on the Paris Fashion Week!