Coupang Inc.'s shares traded near $18.59 on February 24, 2026, down modestly amid investor caution over potential regulatory scrutiny in Korea and the United States, as well as costs from its Taiwan expansion, with the e-commerce giant set to report fourth-quarter 2025 results on February 26.

Coupang
Coupang

As of February 24, 2026, Coupang (NYSE: CPNG) closed at $18.59, up 0.05% on the day after fluctuating in a range of $17.66 to $18.74 with volume of approximately 26.1 million shares. The stock has declined about 5-6% over the past week and remains well below 2025 highs near $34, reflecting a year-to-date pullback in 2026. Market capitalization hovers around $33-34 billion.

The recent pressure stems from broader concerns in the Korean internet sector and U.S. political dynamics. On February 24, shares slipped as investors weighed whether Coupang could become a bargaining chip in potential trade talks, following interim CEO Harold Rogers' closed-door deposition before the U.S. House Judiciary Committee on February 23. Regulatory investigations tied to a November 2025 data breach have also weighed on sentiment, contributing to share weakness.

Coupang is scheduled to release Q4 2025 earnings after market close on February 26, with a conference call at 5:30 p.m. ET. The Zacks consensus estimates revenue of $9.14 billion—up 14.78% year-over-year—while projecting EPS of $0.02, down 50% from the year-ago quarter. The earnings mark has declined slightly in recent weeks, signaling caution around profitability pressures from international growth and the data breach fallout.

The company has expanded aggressively into Taiwan, with costs contributing to margin compression in recent periods. Analysts note that while revenue growth remains solid—driven by core South Korean operations, Rocket Delivery, and e-commerce momentum—profitability faces headwinds from these investments. Q3 2025 results showed EPS of $0.05 on $9.3 billion in revenue, beating expectations, but Q4 guidance and commentary will be key to assessing the Taiwan trajectory.

On the analyst front, views are mixed. UBS lowered its price target to $25 from $35 on February 19, 2026, while maintaining a Buy rating, citing regulatory scrutiny as a drag. Bernstein initiated coverage on February 5 with an Underperform rating and $17 target, reflecting caution in the Korean internet space. Consensus among 11 analysts leans Hold to Moderate Buy, with average 12-month price targets around $27.70—implying about 49% upside from current levels. High targets reach $40, low ends around $17.

Coupang's core business benefits from strong market position in South Korea, with high customer loyalty through fast delivery and membership perks. The company continues investing in logistics, private-label products, and international markets to diversify beyond domestic reliance. Recent small-business initiatives, such as helping Pennsylvania companies expand globally via Coupang, highlight efforts to strengthen ecosystem ties.

Risks include competitive intensity from local and global players, potential trade policy impacts, and execution on profitability amid expansion costs. The data breach investigations add uncertainty, though management has emphasized containment and customer protection.

The February 26 earnings release will provide critical updates on revenue trends, margin progress, Taiwan performance, and 2026 guidance. Positive surprises on subscriber growth or cost controls could spark a rebound; signs of prolonged pressure might extend downside.

Coupang remains a key player in Asian e-commerce, with its logistics network and customer-centric model offering long-term potential. As the company navigates regulatory and expansion challenges, investor focus will center on proving sustainable profitability in 2026.