Ruby Rose
Ruby Rose takes a selfie. Instagram/Ruby Rose

In a recent Twitter post, “Orange is the New Black” star Ruby Rose has been thanked by animal rights organisation People for the Ethical Treatment of Animals (PETA) for collaborating with a company that is committed to end animal testing. Recently, the popular DJ and actress hit headlines for signing a deal with cosmetic brand Urban Decay. PETA tweeted with the hashtag #CrueltyFree and expressed its excitement over the collaboration.

The Urban Decay brand has already been certified by PETA and is extremely strict on their animal testing policy, ensuring that even the raw materials used in the manufacture of our products are not tested on animals.

Rose retweeted the post on her Twitter account. The androgynous model and DJ is also the face of Maybelline New York in Australia.

Urban Decay unveiled Rose’s campaign with a billboard in New York, with the brand stocked in Mecca Cosmetica stores Down Under. According to Vogue, Rose’s new job title is Urban Decay’s Most Addictive Vice. As founder Wendy Zomnir puts it, Rose will be “rocking our world and spreading the gospel of our self-expression, addiction to color, and ‘beauty with an edge.’”

Rose was particular chosen as the face of this brand not only for her unconventional looks but also for her free spiritedness and devil-may-care attitude.

The 29-year-old Aussie announced the news on Instagram.

“Always wanted a billboard in NY!! Thanks for making my dream come true @urbandecaycosmetics ... People are going to freak out when they see what we have coming!!” Rose captioned a photo.


Ruby Rose. Urban Decay. Obviously. #UrbanDecay @rubyrose

A photo posted by Urban Decay Cosmetics (@urbandecaycosmetics) on

“Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves,” said Rose in a statement.

Rose has simply teased her fans stating they will “freak out” when they see what’s coming. However, no word is out on whether she would be appearing in ads or partnering on products. Even founder Zomnir chose to tease in line with Rose’s comments.

“Better things come to those who wait,” he said. “Just give it time.”