William Jones

Our writers adhere to IBT's Editorial Guidelines.
More From William Jones

Why Are Australian Business Owners Choosing Workshops Over Marketing Agencies?

Across Australia, more business owners are rethinking a decision to outsource customer acquisition to a marketing agency. One example is "Where U?," a two-day in-person workshop designed to teach Australian business owners how to generate leads using Meta and Google Ads, framed less as a "marketing hack" and more as a repeatable engine.
Feb 11, 2026

Central Bank Alliances Ignite: Will Ripple's CBDC Push Propel XRP Higher?

When Ripple CEO Brad Garlinghouse shared in June 2025 that the company had forged five new central bank digital currency (CBDC) partnerships in just Q2, it marked a defining moment. Suddenly, XRP, often seen as a speculative altcoin, was at the center of a global fintech revolution.
Jul 16, 2025