Value Marketing is a top ranking Maltese iGaming company that has earned its high place thanks to hard work and dedication. The iGaming market has been growing steadily since the mid-90’s and it does not show any signs of slowing down: on the contrary. As the market has been growing at a very fast pace, new companies emerge continuously. The competition between affiliate companies, software providers, and operators is fierce, and climbing up to the top is no easy task.

However, Reza Shojaei, the owner of Value Marketing, has worked relentlessly to take over the iGaming market one country at a time. In fact, the keys to the company’s success are fairly simple: transparency and reliability have taken Value Marketing a long way.

It all started from passion

When Value Marketing started its journey, it did not, in fact, operate on the iGaming market at all. Instead, it was operating on the face-to-face sales market. Though a great and successful business, Shojaei saw more potential in something else: iGaming and online casinos.

Moreover, Shojaei himself has been an avid poker player for over fifteen years. As he saw the potential in the online gaming business, he decided to combine his passion and business. Shojaei knew the iGaming market inside out, and saw a problem Value Marketing could eventually solve: there was a need for unbiased affiliate sites that would only recommend the best possible sites and offer free and reliable tools for readers.

So, Shojaei decided to change the course of Value Marketing, and as it turns out, the decision was excellent. He created two brands under the umbrella of the company: CasinoTopp.net and CasinoTop.com. While the purpose of the former was to handle the Norwegian and the Swedish markets, the goal of the latter was to take over the world country by country: at the moment, it covers a dozen countries, of which New Zealand is one of the newest ones.

Solving a problem for players became paramount

For Shojaei, it was important that CasinoTop would stand out from the rest in the best possible way. While many other online casino affiliate sites simply recommend good casinos that fit their market, Shojaei wanted something more: he wanted to ensure that each reader finds something valuable on the site and gladly returns over and over again.

Simply put, this could be achieved by offering the readers something that no one else offers. Shojaei wanted to only recommend trustworthy and reliable casino sites. Moreover, he wanted to make sure each and every review was 100% unbiased. They would only recommend sites that the team behind CasinoTop would recommend their friends and family.

• For us it was important that each review is trustworthy and unbiased. No site can pay us to recommend them: instead, we pick and choose the best possible sites and only recommend and review the ones we believe are the top quality ones, Shoaei says.

This was important for Shojaei for the simple reason that there are hundreds of online casinos on the market and for players, it can be difficult to know which ones are the ones you can trust. And not only that, not all casino sites are created equal: some are better than others. The goal of CasinoTop was to only list casino sites that surpass the high bar the team behind the brand has set.

In addition, Shojaei wanted to offer free resources and tools for players, so they can educate themselves about the market and become more knowledgeable. That being said, CasinoTop offers their readers guides, articles, news, and other free resources that they can utilize and learn more.

• The iGaming world can be very confusing especially for players that are new and only starting out. In fact, many potential players never sign up at a casino site simply because it all is too overwhelming. And truth be told, it can get overwhelming for anyone: at the end of the day, there are hundreds of casinos and all kinds of information out there, of which not everything is reliable, Shojaei stresses.

Ultimately, the idea and purpose behind Value Marketing and its two brands was to offer the players a solution to a problem. They managed this beautifully, and the hard work has become fruitful: now, CasinoTop is one of the highest ranking casino affiliate sites in the world.

The journey is still going on

At the moment, CasinoTop covers about a dozen countries and there is more to come. One of their recent additions is New Zealand, and they now recommend casino sites for New Zealander players. And simply put, there is no plan to stop.

• Our main goal and purpose is to create a huge online casino and iGaming network that covers the entire globe. We want to be the go-to site for players and potential players everywhere, Shojaei describes.

In order to achieve this ambitious goal, Shojaei and the professional team behind both brands need to network and get to know people in the industry. Shojaei says that they only want to associate themselves with the best of the best, so they connect with the best people and businesses in the market.

Doing so Value Marketing can ensure that all resources and casino reviews are unbiased, trustworthy, and reliable.

• When a player finds a good and entertaining site through us, they will gladly speak about it with their friends. Word-of-mouth is always and excellent way to market a business, no matter what market the business operates in, Shojaei says.

Of course, simply telling your friends about it is not enough to make CasinoTop the best and highest ranking casino affiliate site on the market. They also need the input from their motivated team.

Teamwork makes the dream work

From the very beginning, it was important for Shojaei that everyone involved in the making and building of CasinoTopp.net and CasinoTop.com would be passionate, motivated, and hardworking. That being said, Shojaei started building a team of passionate iGaming professionals who love gaming as much as he himself does.

• When you love what you do, you put all of your effort into it and make sure that all your work is top notch, and that is what we want at Value Marketing. It is important that all of our employees and freelancers are passionate and motivated. In addition, we do our best to inspire and motivate each other continuously, Shojaei says.

Like in any business, also in the iGaming world it is important to work seamlessly as a team. When the team builds each other up and they work towards the same goal, only great results can be achieved. Frankly: teamwork makes the dream work.

• At the moment, we already have dozens of employees around the world, and we add freelancers and independent contractors to our roster whenever needed. As we work remotely, and we are able to hire people from around the world, we can ensure that we hire the best possible talent, Shojaei says.

A hardworking and motivated team can, in fact, take a company very far. At the end of the day, it all comes down to the team. No matter how good the leadership, and how great a purpose a company has, if the employees and the team do not stand with the same values, the goals cannot be achieved.

• We currently employ writers, editors, designers, and other professionals that each in their own way take the company further on our journey. They are all motivated and passionate about the industry, which is one of the most important qualities you can have in this market, Shojaei says.

What is in the cards for later years?

At the moment, CasinoTopp.net is the highest ranking casino affiliate site for Norwegian and Swedish players. Casinotop.com, on the other hand, is covering multiple markets around the world and it is a continuous work in progress. Now, they cover, for instance, Finland, Denmark, India, Japan, Canada, and other important markets.

• As the iGaming market and the regulations around the world change all the time, we keep a close eye on the trends and what we can expect from the market in general. At the moment it looks like the market is only growing and there is more room for new companies, which is why we will work relentlessly to keep up at the top, Shojaei says.

In the past years, online gaming has become so popular that many predict that in the next couple of years, the market will become too saturated. They say that ultimately, the bigger and more established companies will start purchasing smaller companies and the market will finally be run by some of the biggest operators and companies.

• We are planning to be at the top and to be one of those big companies who have a steady footing in the market. We are already well underway and at the moment, the horizon seems clear and we will keep on sailing, Shojaei says.