Samsung UHD TV
A women looks at the world's first curved UHD TV 55" 4K screen at the booth of Samsung during a media preview day at the IFA consumer electronics fair in Berlin, September 5, 2013. Reuters/Fabrizio Bensch

If latest reports are to be believed, Samsung is releasing a 34-foot HDR LED display that is set to become moviegoers’ preferred choice. Samsung Cinema Screen is upgrading movie theatres with 4K HDR. It is the company’s latest concept product and is the world’s first High Dynamic Range (HDR) LED theatre display.

The technology is already undergoing preview demonstrations that started March 27 and will continue till March 30 in Las Vegas, at XD Theatre and Cinemark Century Orleans 18, during CinemaCon 2017. According to Tech Radar, the Samsung Cinema Screen has numerous advantages over contemporary projectors. This includes 10 times greater peak brightness levels, greyscale settings and ultra-contrast, enabling the screen to project the brightest colours and the deepest black at a nearly infinity:1 contrast ratio.

Another big advantage is the Samsung Cinema Screen’s 4K display resolution (4,096 x 2,160). However, fans may have to wait for a few more years to purchase their first ticket to a Samsung Cinema experience. The technology is recently completed compliance test at Keio University in Tokyo, and is currently undergoing the DCI certification process. Thus, it will take a few years before the technology replaces the projectors in movie theatres. For the time being, fans can always purchase the Samsung QLED TVs that offer 4K resolution and 2,000-nit peak brightness in 65-inch and 55-inch screen sizes.

“As the popularity of advanced at-home entertainment systems and streaming platforms increases, theatres must reposition themselves as a destination for an incomparable viewing experience that consumers simply cannot encounter anywhere else ... Our new Cinema Screen technology brings a more powerful and high-quality picture to the big screen, creating an environment where viewers feel as if they are part of every scene,” Vice President of Samsung Electronics America, Sang Kim, stated in a Samsung statement.

The Samsung Cinema Screen is guaranteed to impress even the most entertainment-savvy. It delivers HDR with improved uniformity, free of optical distortion and interference. Now that Samsung has premiered the theatre of the future, the focus will naturally shift towards developing an equally innovative audio system. This is being taken care of by Samsung Audio Lab and Harman Professional Solutions’ Cinema Group jointly. The Cinema Screen is capable of satisfying various needs of audience.

The Samsung Cinema screen maintains advanced presentation capabilities in ambient lighting conditions. It is also perfect for users who wish to utilise their theatres for corporate events, concerts, gaming competitions, sports events etc. Stay tuned on IBT AU for more updates on this new Samsung technology.