A Salesperson Waits For Customers.
A salesperson waits for customers at a Lenovo shop in Shanghai February 17, 2011. Reuters/Aly Song

It has almost been four years now that Motorola built a tablet on its own brand name. Previously, Motorola launched two slates way back on December 2011, the DROID Xyboard 8.2 and DROID Xyboard 10.1 that did not match up to the expectations and did not do well in the market. Now Motorola is all set to make a comeback to the tablet market just like HTC.

According to Phonearena in an interview to the China Times in Taiwan, Lenovo CEO Yang Yuanquing has stated that tablets would once again be manufactured by Motorola after the acquisition process is completed. This could happen sometime by the end of this year. New smartphone too will be on its way.

Lenovo is applying a dual branding policy with Motorola. This strategy is in the interest of marketing. Depending upon the region that these tablets would be sold and the branding would be applied. So, the tablets could either carry the Motorola or the Lenovo brand names. This is done because Motorola was not well accepted by the consumer's market in the past. According to the reports, the tablet market growth has slowed down. Even companies like Apple and Samsung have been hit by slow growth in the market. In order to win this highly competitive market dual branding would be a good strategy to apply in places where Motorola has a good brand image and is well accepted. The brand name of Motorola will be used on the tablets that are shipped to the U.S. and other markets like China, will see the brand name Lenovo on the new tablets. This strategy could also be applied to smartphones that are manufactured by Motorola.

There have been no details regarding the tablets in the report. What could be expected of these tablets with respect to their design, specification and features have not been mentioned. The only information available is that once the acquisition is complete new tablets will be released. It would be interesting to see Motorola make a comeback in the table market like the HTC Nexus that was released today.