LG Mid-Range Smartphone ‘Series 3 L90’ with KitKat OS up for Grabs at Online Stores in India
South Korean technology firm, LG today (6 March) announced that the company’s flagship mid-range L Series 3 smartphone L90 in select global markets this week. LG Press Kit

LG mid-range smartphones, L40, L70 and L90, first turned the heads of many at the Mobile World Congress trade show at Barcelona, Spain in February. The South Korea-based tech company is now rolling out the handsets worldwide.

The handsets' main asset is its operating system, which is the latest Android Kitkat OS, according to Engadget. It was worthy to mention that the price range was very affordable and you will get more from you will be paying for. The handsets just cost above $100 but will not go over $200.

Below are the 10 reasons why you should buy the new L40, L70 and L80 smartphones from LG.

1. Stylish and Sophisticated Design

Consumers easily took notice of the design and aesthetics of the new LG L Series III smartphones. As I was going through the LG Experience booth at the event, I was impressed by the slimmer built of the handsets. Even the L70 with a bigger screen display, the handset is thin enough to be held in one hand. The new phones were available in two colours, black and white, which give off a vibe of class.

2. Metallic Frame

Another plus point to this mid-range smartphone line is its metal casing. The mobile phones are housed in a metal frame that adds durability and protection to the handsets. LG's rival Samsung skipped off this particular feature when it released the Galaxy S5.

3. IPS Screen Panel

All three devices feature a True IPS screen display. This feature is usually packed in high-end monitors. This gives users better, if not accurate, color representation as well as better viewing angles. Apple and Samsung make use of this feature in their flagship devices.

4. Faster Processor

L40 and L70 handsets are equipped with dual core processor clocked at 1.2GHz while the L90 is powered by 1.2GHz quad core CPU. These give LG the edge over its competition. This is justifiable given that the company's premier line LG G Series were running with quad core chipsets.

5. Expandable Storage

Some people can never have enough space in their devices as these were usually loaded with photos. LG knew this dilemma and brought in a bigger internal storage of 4GB, which can be further expanded up to 32GB through a microSD slot.

6. Security

LG Mobile knew the importance of security and packed the new Knock Code technology, wherein users can lock and unlock their phones through a personal combination by tapping on the different parts of the screen. Moreover, the smartphones also feature Guest Mode that allows users to create a separate profile when another person is using their phone. This gives added protection to the owner's privacy.

7. Android 4.4 Kitkat

It was amazing that LG Mobile packed the latest flavour of Android OS in its line of mid-range smartphones. LG is one of the few mobile manufacturers to feature the said mobile software in its mid-priced units.

8. Smarter Features

The L70 and L90 are jampacked with smarter features sported by the new LG devices. The L70 model offers Plug and Pop feature, which immediately shows the apps you may need when you plug either the USB cable or the earphone jack. Moreover, the handset also boasts the Capture Plus that enable users can save the webpage and view it offline. Lastly, the handset also has a Quick Memo that allows users to doodle on screen.

9. Dual Sim Feature

All three models come with dual sim capability. Users can configure alert tones for each SIM card according to their preference.

10. Affordable Prices

The best thing about these devices is that they are offered in pocket-friendly prices. As mentioned above, the handsets cost over $100. According to PhoneArena, L70's suggested retail price is around $163.