Grammy Award winner Taylor Swift finally joins the mobile game development craze as she partners with global gaming app developer, Glu Mobile Inc.

The leading publisher of free-to-play gaming apps for mobile devices announced the multi-year partnership with the pop superstar following the success of her video app. AMEX Unstaged: The Taylor Swift Experience featured the making of her hit music video “Blank Space.” The video app also won the 2015 Emmy award for outstanding original interactive program.

Thrilled and excited, Glu Chairman and CEO Niccolo de Masi welcomed Swift’s partnership by committing to creating a unique and exciting mobile game that fans have never been seen before.

Swift, who has sold over 40 million albums in her career, joins the growing list of stars who ventured into the mobile game development bandwagon. Included in the list are pop stars Katy Perry and Britney Spears who also had the fair share of the mobile gaming spotlight. Even reality and social media stars Kendall and Kylie Jenner launched their own mobile game, following success of their sister’s Kim Kardashian: Hollywood mobile game app, the mobile app that instantly became a huge hit garnering a US$62 million (AU$87 million) revenue in 2014, its first year of release. “Skyscraper” songstress, Demi Lovato, also has her own app, Pocket Gems Episode: Path to Fame, which also made it to the list.

Industry’s in-demand reality stars and pop superstars have taken advantage of the global shift in mobile game trends. Leading gaming console company Nintendo initially declined to branch out to this due to some issues, as stated in the company’s press release. However, technical issues regarding user experience and pricing were already resolved. And today, Nintendo has finally entered the mobile game app sector for smartphones and tablets, with its Miitomo gaming app.

The Miitomo gaming app, exclusively created for mobile devices on the Android and iOS platforms, is first of five gaming apps set to release in North America by March next year. Pre-registration began Thursday.

Miitomo offers another trendsetting social mobile game experience that features Nintendo’s Mii characters, which first appeared in its Wii console. The game encourages light and friendly online interaction among its users. Players can have fun conversations sparked by questions they can answer, thus learning about each other as the game progresses. Photo sharing and rewards programs are also part of the game’s features.

Mobile gaming market

The mobile games market in 2015 generated US$25 billion (AU$35 billion) in global revenues, making it the most important digital platform for gamers and publishers, according to Superdata Research. It is no surprise then that mobile console companies, reality stars and pop singers are now collaborating with game developers to enter lucrative mobile games market. G developers are also benefitting with higher chances of meeting consumer trends and popularity.

This increase in mobile game apps also increases the demand for mobile streaming platforms, said mobile gaming blogger Michail Katkoff. He predicted that mobile streaming platforms Mobcrush, Twitch and Kamcord, all of which made mobile game broadcasting headlines in 2015, are here to stay just as mid-core games shifting to more interactive game plays.

With an ongoing trend in mergers and collaborations among streaming platforms, gaming companies and mobile gaming app developers, other tech products, like mobile signal enhancer zBoost or 5BARz International network extender, also benefit due to these gaming apps’ need for constant and consistent data connectivity.

The world of mobile gaming is all about reinvention and collaboration with the industry’s top performers and developers to satisfy the increasing thirst of game players for more interactive and fun mobile games.