Kim Kardashian and Kanye West
IN PHOTO: Kim Kardashian and Kanye West arrive at the Metropolitan Museum of Art Costume Institute Gala Benefit celebrating the opening of "Charles James: Beyond Fashion" in Upper Manhattan, New York, May 5, 2014. REUTERS

Kanye West and Kim Kardashian are getting paid for romancing each other. The "Kimye" couple, who love donning expensive designer wear, have been chosen as the faces for designer Balmain's spring/summer 2015 menswear campaign titled "Army of Lovers." The newly-married couple can be seen in a steamy snapshot. They seem to be on the verge of kissing each other, passionately. [Check out the picture here]. Kim has beaten her sister Kendall to grab this print advert for the French fashion brand, according to media reports.

The 34-year-old mommy of one child looks quite toned down and stylish in the new pictures for the Balmain's campaign. In one shot, Kim looks sexy, with her long, black hair slicked back. The reality star has enhanced her sultry look, with smokey eyes. She is wearing a black see through Balmain dress and can be seen holding her husband Kanye's face, passionately. In other photos the stylish couple can be seen posing on a bike, with Kim lying down seductively on it and Kanye standing in front. Kim also wears a bright yellow dress as she stands next to Kanye who wears a white striped jacket in one picture. The two give their non-smiling, serious and best looks as they pose like professional models. Check pictures here.

The pictures mark first ever advertisement campaign for the "Kimye" couple. Balmain creative director Olivier Rousteing told CBS news that he wanted to capture Kim and Kanye's "moment of love" for this menswear campaign. He called them "style icons" and his "friends." "It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity -- they are the new modernity," Rousteing said, as quoted by CBS. "This is more than a campaign, it expresses something beyond clothes -- it is a celebration of love and friendship. This is a new statement for Balmain."

According to Daily Mail, Kim Kardashian beats her half sister Kendall Jenner to grab the Balmain's spring 2015 campaign. Kendall walked the runway for the brand at Paris Fashion Week, sometime back. There was speculation in the media that she will also grab the print advert for the brand. But, Rousteing chose Kim and Kanye for it, Daily Mail reports. In November, Rousteing had sent blazers for the couple's daughter North West too and Kim shared the picture on her Instagram.

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