T-Mobile goes all in with support for BlackBerry Priv

AT&T, however, will launch the Priv first
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File photo of A Canadian flag waves in front of a Blackberry logo at the Blackberry campus in Waterloo, September 23, 2013.    REUTERS/Mark Blinch
File Photo of A Canadian flag waves in front of a Blackberry logo at the Blackberry campus in Waterloo, September 23, 2013. Reuters/Mark Blinch

BlackBerry might have already confirmed its Priv smartphone is its make-or-break product, but T-Mobile CEO John Legere thinks otherwise. Legere said the Canadian handset maker is definitely "on a comeback”.

It would appear T-Mobile's big man is convinced that BlackBerry will be able to cement its spot in the smartphone market with its Priv. Legere's support for BlackBerry suggests the two companies are no longer in a cold war following their spat in 2014, according to CNET.

Eventually, it became apparent they’ve let bygones be bygones since the carrier started to offer the BlackBerry Classic just this May, as stated in another CNET report. Clearly, T-Mobile and BlackBerry are now working together again, which is a good move for the latter since it’s seen its smartphone sales take a plunge over the past few years.

Although it’s confirmed T-Mobile is supporting BlackBerry and its devices with special emphasis on the Canadian tech giant's comeback phone, the Priv, AT&T is reportedly going to be the first carrier to officially launch the smartphone.

"While we do not carry the Priv right now, we may have something to report soon”, T-Mobile reps wrote in a statement. "We are definitely talking with BlackBerry”.

BlackBerry, meanwhile, is pleased with the support it’s been getting from one of North America's strongest carriers.

"I am energized about our renewed relationship with T-Mobile”, said John Chen, CEO of BlackBerry, in an email. "I am excited about what 2016 will bring! We continue to move forward together”.

The BlackBerry Priv is the company's first ever smartphone to run on Android. Although BlackBerry has its own operating system, deciding to work with Google's Android software seems to suggest things have not been working so well for the company, as evidenced by its sales decline over the past several years.

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