Studies Show Importance of Makeup: If Worn Regularly, People May Trust and Like You More [PHOTOS]

By @JanSSS8 on

Recent studies show the importance of makeup and that if it is reportedly worn regularly, people may trust and like you more. While most people prefer the natural look, there's no denying how much makeup has transformed the looks of many, be it a woman or a man. It has magical powers that make one look better or worse, depending on what look one is going for.

Apparently, humans have been wearing makeup since time immemorial, back in the cave man days of Neanderthals. According to a report from Telegraph UK, scientists found lumps of yellow and red pigments that suggest they were used as cosmetics in the olden days.

But, makeup isn't just used to enhance or transform faces anymore.

In a Sunday Times report, Arnaud Aubert, experimental psychologist and associate professor at the Université François-Rabelais Department of Neurosciences in France, spoke about how cosmetics change people's perception of each other.

Aubert said that wearing cosmetics makes people trust and like us more. It even helps people fall in love.

"All the social information is in the centre of the face," explained Aubert to The Sunday Times.

"If the brain is distracted by imperfections, it processes less and so has a weaker social assessment of the person it is looking at," he added.

Aubert also says that using makeup to conceal imperfections such as wrinkles around the eyes is somewhat unnecessary because most men think this type of wrinkles is cute.

And, it's not just Aubert that says makeup is important to people's perception of likeability and trustworthiness, several studies also support this theory about cosmetics including a study conducted by Rebecca Nash, George Fieldman, Trevor Hussey, Jean-Luc Lévêque and Patricia Pineau from Buckinghamshire New University. The study is called "Cosmetics: They Influence More Than Caucasian Female Facial Attractiveness."

The findings of the said study on cosmetics and its influence show that people who wore makeup were thought of as more confident and much healthier. Women who wore makeup were also awarded by the participants of the study with more prestigious jobs and a greater earning potential than the same women seen without cosmetics.

Harvard University also partnered with Procter and Gamble and they conducted a study about the cosmetics called "Cosmetics as a Feature of the Extended Human Phenotype: Modulation of the Perception of Biologically Important Facial Signals." The researchers were Nancy L. Etcoff, Shannon Stock, Lauren E. Haley, Sarah A. Vickery and David M. House. It was published on Oct 03, 2011.

Like the other studies mentioned before, the Harvard study also found out that cosmetics affect likeability, trustworthiness and competence perception.

"We found that cosmetics have a significant impact on how attractive a face appears, but also on how likeable, trustworthy and competent they appear," said Nancy Etcoff, lead author of the study and Harvard University assistant clinical professor of Pychology.

They also discovered that how makeup is worn such as the kind of makeup look (natural, professional and glamorous), matters too. Apparently, people who wore glamorous makeup were seen as less trustworthy than those who wore a more natural or professional makeup look.

Even if these studies show the importance of makeup because if it is worn regularly, people may trust and like you more, it's still not a substitute for the real deal. No amount of makeup can cover or enhance a cruel, fake or dishonest person. Remember, makeup can be worn, but it will also fade and will eventually be taken off. What is left afterwards is the true color of the person underneath the makeup mask.

  • Read more on Makeup and Psychology below:

Snooki Without Makeup: Psychology of Cosmetics