Rings trailer
Rings trailer Paramount Pictures

“Rings,” the third installment of its franchise, just released its official trailer. It provides the franchise a much-needed facelift from its immediate predecessor, which hit theatres over a decade ago.

It was in 2002 when the vengeful Samara received her debut in American theatres. And in 2005, she returned to haunt viewers just a little bit more. Ten years later, she is being given the opportunity to spread her video curse to a wider audience in a faster manner.

In the first two films, Samara had to rely on individuals finding a VHS tape before she befell their lives. The movement was slow, and she had to rely on chance for her story to be seen. But the new “Rings” film fixes this, and it's quickly evident in its trailer.

Watch: 'Rings' official trailer

It has all the features that make the series what it is. “Rings” showcases a haunting video of Samara, a phone call that comes with an eerie “7 days” warning, and the lead trying to find a way to break the curse, while learning the story behind the footage. And yet, changes were made by director F. Javier Gutierrez to entice a more social-conscious audience.

The black and white video, which originated on a tangible tape, has become digital and is spreading like wildfire on the Internet. According to the film’s official synopsis, its lead, Julia, “sacrifices herself to save her boyfriend and, in doing so, makes a horrifying discovery: there is a ‘movie within the movie’ that no one has ever seen before.”

There is another aspect to upcoming film that is new to “The Ring” franchise, which is arguably a little more haunting than its digital reformatting. The trailer shows that Julia receives a burn from her phone call. After some research, she finds a man that tells her the wound from it means “rebirth.”

“Rings” is expected to hit theaters on Oct. 28, 2017. Julia is portrayed by Matilda Anna Ingrid Lutz, who is joined by her onscreen boyfriend Alex Roe, as well as Johnny Galecki, Aimee Teegarden, Bonnie Morgan and Vincent D’Onofrio.