New Zealand news broadcaster Patrick Gower found himself becoming an international online viral sensation after his secret “thug life” was exposed. The TV3 political editor delivered the “f------ news” inside a library, earning him a badass reputation.

In the six-second video, Gower is seen speaking to the camera inside a library when a student interrupts him and yells, “This is a f------ library!” Gower quickly shoots back, “This is the f------ news!”

The foul reply from a newsman was so unexpected and so improper that viewers thought it was very funny. People have now lovingly labelled Gower a thug news reporter, which he has fully embraced.

I didn't choose the thug life - the thug life chose me #thuglife

— Patrick Gower (@patrickgowernz) December 21, 2014

Probably my fave thing of 2014.. #3news team do it again #hatsoff to this… — Keya Keyman Woodley (@Keyman139) December 22, 2014

#3news #kiwi #journalisms finest hour-not

— Arish Naresh (@arishnaresh) December 22, 2014

That @patrickgowernz video though