Justin Bieber
Justin Bieber performs during the 2015 Wango Tango concert at the StubHub Center in Carson, California May 9, 2015. Reuters/Kevork Djansezian

Singer-songwriter Justin Bieber has released his latest single called “Sorry” along with its music video. The track is his third single from his upcoming studio album “Purpose.”

Bieber dropped the video Thursday on Twitter, a day earlier than he promised. His tweet immediately gained more than 64,606 retweets and 53,243 favourites.

“#SORRY,” he wrote.

“Sorry” is Bieber’s single after his latest releases, “Where Are U Now” and “What Do U Mean.” It is Bieber’s second collaboration with co-producers Skrillex and BLOOD. The video features a crew of women dancing and singing along to the song. The women, dressed in brightly-coloured attire, are from the Ladies of ReQuest and the Royal Family Dance Crews out of The Palace Dance Studio in New Zealand, E! News reported.

The music video of “Sorry” is directed and choreographed by Parris Goebel. Within six hours of its release, the new track garnered 452,620 views on Youtube.

In the video, Bieber sings, “You gotta go and get angry at all of my honesty / You know I try, but I don't do to well at apologies" and, "Is it too late now to say sorry?”

Meanwhile, co-producers Skrillex and BLOOD also posted their excitement over the track on Twitter, just before its release. Skrillex shared a video clip of him and Bieber lip syncing to the song, while BLOOD tweeted “Hahah I'm smiling I never smile.”

Bieber’s manager, Scooter Braun, also shared the music video on Twitter. “We in here! Shut up and dance!! Lol,” he captioned.

In an April interview with Ryan Seacrest for his show On Air with Ryan Seacrest, the Canadian pop star said that a lot of his new material is inspired by her relationship with ex-girlfriend Selena Gomez.

"I think a lot of my inspiration comes from [Selena]. It was a long relationship that created heartbreak and created happiness and a lot of different emotions that I wanted to write about. There's a lot of that on this album,” he said.

Other contributors on Bieber’s album are Mike Dean, Nas, Travi$ Scott and Ed Sheeran.

“Purpose” will be released on Nov. 13. It is already available for pre-order on iTunes.


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