iOS 9's content blocking feature will cripple mobile advertising businesses

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A customer purchases the newly released iPhone 6 in a mobile phone shop in Moscow September 26, 2014. Official sales of Apple's iPhone 6 and iPhone 6 Plus started at midnight on Friday across major cities in Russia, according to local media.
A customer purchases the newly released iPhone 6 in a mobile phone shop in Moscow September 26, 2014. Official sales of Apple's iPhone 6 and iPhone 6 Plus started at midnight on Friday across major cities in Russia, according to local media. Reuters/Maxim Shemetov

Today, the mobile tech wolrd has been plagued by constant online advertisements. Finally, Apple has launched a new software that will address this issue and block unnecessary content.

Tech Times has reported that the new iOS 9 will be readily prepared with a Content Blocker feature. With this new feature, devices with the new OS will automatically get rid of cookies, trackers, ads, and a lot more while their users are browsing the Internet.

The desktop version of Apple's own Internet browser, Safari, has always been pre-installed with ad-blocking software. Now, the Cupertino-based tech giant has decided to extend Content Blockers to all devices with iOS 9 - which is already currently being beta-tested by a roster of developers.

As indicated in the Apple Developer blog, this new Content Blocking feature will not only block cookies, but it will also prevent images, pop-ups, and assorted resources from unnecessarily showing up.

This latest move from Apple, however, could be very bad for advertisers today, especially considering that mobile advertising is a business that consistently increases at a great pace. That said, the rise of Content Blocking is highly expected to strongly pose a threat to the mobile advertising industry.

The iOS 9's Content Blocking feature will largely cripple the said industry, considering that there are millions of Apple gadgets that are being used on a regular basis. If all of these devices are updated to the iOS 9 - complete with its ad-blocking feature - less revenue will be generated for mobile advertising businesses.

Furthermore, although it may be true that Content Blocking will be readily available with the iOS 9, it is worth noting that it will not be enabled as a default feature. Apple device users will have to install the software and activate the said feature.

Once unnecessary content is blocked, the user will gain access to a faster browsing speed. Also Content Blockers are effective in keeping the users' details private and reduce the use of mobile data.

Please contact reporter at feedback@ibtimes.com.au, or let us know what you think below.

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