Eminem ventures into fashion, designs Detroit Lions’ limited-edition NFL shirt

Amid pressure to release an Eminem new album 2016, Marshall Mathers surprised fans with a t-shirt design instead as the rapper customized a limited-edition top for the NFL team Detroit Lions.
Slim Shady and 29 other musicians collaborated with the NFL and online custom t-shirt company, Teespring, in designing shirts for their favorite NFL teams.
You know I had to collab with the @Lions! Limited edition and available for a short time only: https://t.co/x6piqUyLPd #Detroit pic.twitter.com/2Kp5NJQj1X
— Marshall Mathers (@Eminem) September 28, 2016
Eminem opted for a simple design: Detroit Lions’ classic blue logo on black shirt. The best-selling hip-hop artist made his trademark by using an inverted letter E on the word Detroit. The “Lose Yourself” rapper also has his name printed on one of the black shirt’s sleeves.
Aside from Eminem, artists like Fergie, Mac Miller, Linkin Park, Jason Mraz, and Kiss also collaborated on the t-shirt design project.
Mraz’ face was featured on San Diego Chargers’ face.
Proud to call San Diego home and collaborate with the @Chargers on this shirt benefitting @Surfrider: https://t.co/bcJ713Pk0z #myteammycity pic.twitter.com/Tl3rjBzOck
— Jason Mraz (@jason_mraz) September 28, 2016
On the other hand, Fergie placed her name below the Miami Dolphins logo printed on a black t-shirt.
— Fergie (@Fergie) September 28, 2016
Meanwhile, Linkin Park’s name is on top of Los Angeles Ram’s logo.
Official LP x @RamsNFL: #myteammycity tee available now for a limited time at https://t.co/uLLGs1o73P - benefits @MusicForRelief pic.twitter.com/8jmzrnVnJa
— LINKIN PARK (@linkinpark) September 28, 2016
The limited-edition NFL t-shirts sell for US$25 (AU$32.5) apiece until October 13 only.