Adecco’s work trends study: LinkedIn and Facebook are top social networks for jobs and personal branding

By @diplomatist10 on
The logo for LinkedIn Corporation, a social networking networking website for people in professional occupations, is shown in Mountain View, California
The logo for LinkedIn Corporation, a social networking networking website for people in professional occupations, is shown in Mountain View, California Reuters/Robert Galbraith

The recently released Adecco’s 2015 Work Trends Study has revealed that job-seeking has turned more mobile-centric. It also highlighted the predominant role of social media networks in both job-hunting and recruitment.

Highlighting the spurting use of mobile devices by job seekers more than the recruiters, the report said 65 percent of job seekers use mobile devices for online job searches, whereas this figure has now dropped to 41 percent among recruiters in terms of searching for candidates in open positions, PTI reported.

Among the social networks, the study placed LinkedIn as the most popular platform for professional purposes for recruiters (61 percent) as well as job seekers (34 percent). Facebook continues to be the best network for projecting social activities and personal branding, the Staffing Industry reported.

The study asserts that the emerging trends are impacted by technology changes and smart-working is the new buzz word. This concept is forcing change in the work environments of companies amd making them adopt new thinking in the matter of traditional employer- employee relations.

Flexible work place

The report also made a futuristic note saying that flexibility in work place will be the key to many new styles of work in the future.

“New trends are emerging, such as smart working, which will affect the work environments of companies and will require new thinking on the traditional relationship between employer and employee," the report said.

The social profiles have turned important for both employees and recruiters as both the groups are assessing the social profiles before taking up a job or offering a job.  Adecco's study also noted that social media is very useful in matching job seekers with open positions.

The survey drew participation from 31,000 job seekers and 4,100 recruiters from 26 countries, who shared their views and experiences on using social media for recruitment and job search. Adecco conducted the study in partnership with the Universita Cattolica in Milan, Italy. 

The role of social media in recruitment has already been attested by the Global Social Recruiting Study, 2014, which cited cases of candidates being rejected on the basis of their social profiles. Interestingly, job seekers are also researching the social profile of a company before they apply, the report said.

LinkedIn​ Survey

Meanwhile, the LinkedIn’s 2015 Global Recruiting Trends report also makes some key observations. It focused the research on talent acquisition leaders and in the findings, three trends were traced, which it said, every talent acquisition leader must know.

Industry overview: The size of recruiting budgets and volumes are have bucked the trend of stagnation for the first time in 4 years.

Sourcing : Recruiters are using social professional networks increasingly. In another four years, it will become a top source of quality hires.

Talent brand : Most companies are aware of the need to prioritise and build their talent brand. But few companies are resourcing and measuring it.

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