Smile Prep Explains How The Australian Dental Industry Changed Forever During The Pandemic

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According to IBIS World data, operators in the Dental Services business in Australia have faced a number of hurdles in the last five years, limiting industry growth. Weak increase in household disposable incomes and a minor drop in the number of people with private health insurance have been constraining industry demand. These factors have resulted in 0.6% yearly revenue increase during the next five years, from 2021 to 2022. In the current year, growth rates are expected to be somewhat higher at 1.6%, bringing industry revenue to $10.6 billion.

The Covid-19 pandemic has caused many changes in all industries of business. In the dental industry it has led to a decrease in physical visits to dental practises. Patients started to opt for services they can utilize at home. One of these services, or rather products, are the use of at-home clear aligners.

Australian Clear Aligner Market

According to a new analysis from Grand View Research, Inc., the market for clear aligners in Australia is predicted to reach USD 534.3 million by 2028. From 2021 to 2028, the market is estimated to grow at a CAGR of 28.7%. As an alternative to traditional braces, clear aligners are invisible and discrete braces made from thermoformed materials such as copolyester or polycarbonate plastic using CAD 3D printing technology. According to the FDA, the clear aligner system is designed to cure mild to severe malocclusions by gently aligning the teeth over time.

Approximately 55% of the Australian population, according to Orthodontics Australia, is self-conscious about their teeth. It also claims that 62% of Australians are willing to have their teeth straightened. According to Wilkins Orthodontics, about 3,00,000 people in Australia have braces, with more than a quarter of them being over the age of 19. People are rapidly adopting a lower-cost, more comfortable, and aesthetically appealing alternative to traditional metal braces, which could prove to be a substantial driver for the market's growth in the country.

Influence Of Covid Pandemic

The advent of Covid-19 has had an impact on the dentistry industry as a whole, as well as the clear aligner market. However, sales of direct-to-consumer invisible braces increased during the pandemic because they require minimal professional oversight and do not require patients to visit a dentist office. Furthermore, in 2020, Align Technology did not apply annual price increases on various invisible braces in order to aid doctors and promote demand for doctor-directed aligner devices.

Significant drivers driving market expansion include technological improvements and the increased demand for customized invisible braces. Companies such as SmileDirectClub and Byte are always introducing newer technology to the market, including the introduction of at-home teeth aligners in Australia. Approximately 40,000 Australians utilize clear aligner therapy for teeth straightening each year, according to Australian News, while 10% to 15% of Australian dentists employ CAD/CAM technology for dental treatments.

With Covid-19 forcing individuals to stay away from dental offices, companies saw the gap in the market for home dental services. As mentioned above, companies like SmileDirectClub and Byte have taken advantage of this opportunity and introduced alternatives to the current teeth aligning system.

Teeth Aligners in Australia

Adults who want their teeth straightened may aspire to have the clearest brightest smile. However, because standard orthodontic treatment takes so much time and money, this is frequently just wishful thinking. In-office therapies like braces and Invisalign can address a wide range of situations, but the need for a personal orthodontist raises costs and lengthens treatment times.

Home aligners have found a cheaper and faster solution to correct teeth by eliminating the need for clinic visits. It's no surprise they're so popular. Smile Prep has found that  home aligner companies such as Byte, SmileDirectClub, and WonderSmile have begun selling at-home aligner therapy in Australia in recent years. However, with so many home aligner companies to select from, it might be difficult to choose what brand fits your dental needs.

Below we will outline the important details that set these clear aligner companies apart as well as discuss the pros & cons of at-home treatment:


Byte began selling clear aligners in the United States in 2018, and has since acquired a reputation for high-quality products and exceptional customer service. Byte expanded its operations to Australia in April 2020, thanks to their success in the United States. Despite the fact that they aren't as well-known in Australia as SmileDirectClub, they use industry-leading technology to achieve faster average treatment times than any other service. Furthermore, the Byte treatment comes with a lifetime smile guarantee.

While Byte employs conventional dentists, your treatment plan will be developed under the supervision of a licensed orthodontist who has completed several years of specialized postgraduate training. Most clear aligner companies work with dentists who have not undergone the same degree of training and may not be able to provide the same level of treatment. Byte provides speedier outcomes than its competitors. Treatment can be completed in as little as three months using their specialized HyperByte gadget. Your smile will last a lifetime because of their Byte for Life Guarantee.


SmileDirectClub was one of the first companies to offer clear aligner treatment at home, and it remains the most popular choice today. SmileDirectClub, which was founded in 2013, has raised over $60 million in funding and has treated over 1 million patients. In 2019, they expanded their business to Australia and didn't lose a beat, opening SmileShops around the country. They're one of the more expensive Australian home aligner alternatives, but their success in the United States speaks for itself. They were the first to introduce in-house financing and nocturnal aligners, so you can count on them to stay ahead of the curve.

They've seen hundreds of thousands of cases and are familiar with a wide range of conditions, inquiries, and issues. SmileDirectClub operates SmileShops in a number of Australian cities. You may get a free tooth screening and treatment approval right here. Other companies ask you to mail in an impression of your teeth, which is a more time-consuming and inconvenient process.

Final Thought

As mentioned above, the Covid-19 pandemic has influenced the dental industry immensely. In order to stay ahead of the curve and to remain relevant, companies had to adopt. The introduction of home teeth aligners have revolutionised the industry once and for all. 

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