Apple plans to release a new headset with Beats
Apple after acquiring Beats in May, is now going to release new Bluetooth Headsets. REUTERS/Stefano Rellandini

The National Football League formally announced that it is prohibiting players from member-teams to wear "Beats By Dre" headsets in front of cameras during official league functions.

They maintained that existing and long-standing rules are the bases for such a move amid reactions that they have been pressured by involved league sponsor Bose, a fellow corporation engaged in developing and manufacturing audio products.

"The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today," said a spokesperson.

"They are the NFL's policies -- not one of the league's sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field."

Bose has been in a recent rift with Beats, with the former suing the latter for copyright infringement last July.

For their part, Beats responded by emphasizing on how significant their gadget has come to be.

"Over the last few years athletes have written Beats into their DNA as part of the pre-game ritual. Music can have a significant positive effect on an athlete's focus and mental preparedness and has become as important to performance as any other piece of equipment," they said, via tech website Re/code.

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