Kim and Khloe Kardashian
IN PHOTO U.S. television personality Kim Kardashian (L) and her sister Khloe Kardashian attend a flower laying ceremony at the Tsitsernakaberd Armenian Genocide Memorial Museum in Yerevan April 10, 2015. Kim Kardashian, visiting her ancestors' homeland of Armenia, placed flowers on Friday at a memorial to the 1915 mass killings of Armenians by Ottoman soldiers. Reuters/Hayk Baghdasaryan/Photolu

Reality TV star and business mogul Khloe Kardashian has announced that her family’s chain of retail fashion stores will now be offering personal styling services. The DASH Boutique chain is co-owned by Khloe and her sisters Kim and Kourtney Kardashian. She made the announcement via Twitter on Thursday.

According to a report by, the first DASH Boutique was opened in 2006 in West Hollywood California. Nearly a decade later, the sisters have expanded to three other locations in Manhattan, Miami and Southampton.

Personal styling is the latest addition to the ever-growing Kardashian-Jenner business empire. The reach of the family’s business has crossed all boundaries. The sisters and their other family members have now dabbled in television, fashion, beauty, health, social media, mobile applications, all the way down to cook books among many other side projects.

Since becoming reality TV stars, the Kardashian girls along with younger half-sisters Kendall and Kylie Jenner have become fashion trendsetters. Apart from the DASH retail stores, the sisters have launched fashion lines like the Kardashian Kollection which features clothes and accessories that are carried by other retail outlets worldwide.

They have also collaborated with other brands and have appeared in countless fashion magazines all over the world. Kendall has also recently made a name for herself as a high fashion runway model. The girls are now being dressed by the most prestigious and high profile designers and now even the next generation of their family is reaping the benefits.

Kim’s daughter North West was recently spotted attending ballet class in a Balmain jacket. The girls have also launched kids’ clothing line “Kardashian Kids” since having children of their own.

The Kardashian and Jenner girls have always been advocates of empowering other women. With the new personal styling service offered at DASH, they can touch fans on a more personal level. Anyone who wants to be guided and styled the Kardashian way need only book an appointment in the nearest DASH location.

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