Jessica Alba And NBA Star Stephen Curry To Advertise FNV-Fruits And Vegetables

Stars including Jessica Alba and NBA star Stephen Curry and few others are reportedly roped in a campaign to advertise fruits and vegetables. The campaign was launched on Feb 26, 2015, by the Partnership for a Healthier America (PHA) and Let’s Move initiative of US First Lady Michele Obama in an effort to promote families to take fruits and vegetables.

The campaign is to be referred as FNV a catchier way to denote fruits and vegetables. Lawrence Soler, CEO of PHA, said that we are always inspired by big brands and also asked whether we can do what those big brands are able to do, said philly.com.

The campaign will begin in social media like Twitter with a short promotional videos featuring Alba and NFL quarterbacks Colin Kaepernick and Cam Newton which will then be followed by videos featuring New York Giant's Victor Cruz, Curry and others, said philly.com.

The wordings “prepare to be marketed to” would be flashing on the teaser video online with a music featuring stars with fruits and vegetables. Televisions and printed bills would carry the advertisement in California, Fresno, and Hampton Roads, Virginia, around spring.

Andrew Nathan, chief marketing officer for Victors & Spoils, said that fruits and vegetables are already attractive with wonderful colours and flavours; the only thing that is missing is the marketing pixie dust. He also added that the inspiration now is to make it look like an iconic brand.

Todd Putman, chief commercial officer of bagged carrot maker Bolthouse Farms, who advertised to eat baby carrots like junk foods in 2010, said that we have been marketing fruits and vegetables in a rational way for years. He also noted that it is important for the produce to carry the quantity of servings that should be had every day. The first lady of the US, reported to have been excited about the campaign. quoted that when people can pour money and market unhealthy foods, why can’t we fight back with advertisements for healthy foods, said philly.com.

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