Tesla Model S
A Tesla Model S with version 7.0 software update containing Autopilot features is seen during a Tesla event in Palo Alto, California October 14, 2015. Reuters/Beck Diefenbach

If reports are to be believed, a brand new Tesla Model 3 promotional video has suddenly become the focus of attention as it is being shown in some of the Tesla stores in Europe. The video proves a very important thing and that is the mass market electric vehicle (EV) is very much on track and deliveries may be right around the corner. Tesla won’t resort to traditional advertising right now but it’s good to have confirmation that everything’s good. The video is nothing extraordinary but is surprising as Tesla avoids doing spots like these.

According to BGR, a report by Evannex describes the Tesla Model 3 spy video that visitors to Tesla’s European sales stores noticed playing on the wall screens. It’s only a few seconds long and can be hardly called a commercial. What’s exciting is the video is the first spot of its kind seen in stores. A new era of transportation is about to begin and the video reportedly suggests that. Various stores are playing similar videos of Model 3. Industry analysts and fans are worried whether Tesla will be able to ship the cars on time.

Tesla has a history of product delays though CEO Elon Musk has assured investors and prospective buyers of Tesla Model 3 that the EVs will start shipping by the end of 2017. Musk has stated that Model 3 manufacturing process is far less complex and Tesla’s popularity has made it easy for the company to secure supply chain deals. The Model 3 has already received 400,000 pre-orders and there are reports that Tesla is actually trying some anti-selling.

“When somebody comes into our store to buy a Model 3, we say, ‘Well, you know, why don’t you buy a Model S or an X instead?’ So we anti-sell the 3. Still, a lot of people ordered the 3, but whatever,” Musk said last year during a Tesla investor conference call.

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