Sony Xperia X Performance
Sony's Xperia mobile phones are displayed at Tokyo Game Show 2016 in Chiba, east of Tokyo, Japan, September 15, 2016. Reuters/Kim Kyung-Hoon

If latest reports are to be believed, Sony will be releasing five new Xperia smartphones at the Mobile World Congress 2017. Sony hasn’t been completely successful in its smartphone endeavours. The insanely competitive smartphone world is ruthless but Sony is ready to take the challenge. The company is always present at the MWCs where it typically releases one or two mobile phones. However, in recent years, none of its smartphones have been able to win the world.

Interestingly, Sony’s approach in delivering mobile phones is weird. Instead of zeroing on what consumers really want and developing an awesome brick thereafter, it has taken the strategy of filling the market with smartphones and then measuring which ones stick and which ones don’t. It’s a very different strategy and also a very expensive one. Details about the Sony Xperia handsets are scarce though it has been reported that Sony will be bringing the full gamut of specs and features, from premium to budget.

It is believed that a smartphone, codenamed “Yoshino,” will be the Sony flagship. According to Gizmodo, a Georgian site has claimed that the Sony Xperia flagship Yoshino will pack a 5.5-inch 4K screen. It will either have a 4GB or 6GB RAM and a Qualcomm Snapdragon 835 chipset. The cheapest device, codenamed Mineo, will reportedly cost US$350 (AU$460). It is unknown how much of the information leaked is true.

However, in the hyper-competitive smartphone market, where device makers find it difficult to sell even one phone, it will be interesting to see how Sony manages to sell five. In 2016, Sony launched a total of six smartphones namely, Xperia X, X Performance, XA, XA Ultra, XZ, and X Compact, writes Slash Gear. It is possible that this year, Sony will announce all its phones at one go and then spread out the released throughout the year.