Paid content viewing has changed through the years as many technological advances are introduced in the market. This is the latest result from the research study done by the J.D. Power and Associates 2012 U.S. Residential Pay-to-View Study(SM).

The study revealed that 18% of customers utilize their tablets for viewing paid video content which is up from 11% last year. Second in line is viewing from wireless phone which comprises of up to 16% (up to 14% last year. Meanwhile, PC/Mac viewing experienced a decline from 48% last 2011 to 39% for 2012. Frank Perazzini, the director of telecommunications at J.D. Power and Associates provided an explanation for this stating that:

"Customers are becoming more comfortable viewing their paid content on a smaller screen, such as a tablet or mobile phone. The convenience of the device, as well as the availability of the content, has made it much easier to experience video on a variety of devices. However, the desire to watch events and video content as it happens is still prevalent, as more than 50 percent of viewers watch live television programming."

The study also discussed the different satisfaction levels of Gen Y and Baby Boomers. According to the study, satifaction for Gen Y customers declined to 752 (down 18 points from 2011) while Baby Boomers has a satisfaction level of 748 (up 19 points from 2011). Perazzini also provided an explanation for this remarking that "Baby Boomers are more becoming more comfortable with paid video technology and, as a result, are becoming more satisfied with the services available.Conversely, Gen Y customers are already familiar with the technology and not only demand a high level of service from video service providers, but also are quick to seek alternatives when they believe they could have a better experience elsewhere."

Gaming consoles is also a growing source of view paid content for customers. According to the study, users who view from gaming consoles spend at least 6.3 hours per week with their device. This is considerably higher if compared to the hours spent on other devices such as PC/Mac (5.3 hours), Wireless Phone (4.9 hours), music player (4.5 hours). and tablet (4.4 hours). These findings imply that users are getting comfortable in viewing videos from their gaming console. Despite that advancement, many users are still loyal in viewing videos from the TV screen.