Microsoft to launch Windows 10-based Nokia smartphones in India by end of 2015
Nokia was purchased by Microsoft a year ago for the amount of $7.2 billion after it failed to adapt to the smartphone revolution and fell behind Samsung and Apple. Now, the U.S.-based tech company wants to get the most out of its investment by establishing a stronger foothold in the Indian smartphone market.
Economic Times is convinced that Microsoft is gearing up to launch a new series of Windows 10-based Nokia smartphones in India by the end of this year. That said, CNET has pointed out that these upcoming devices will be the first ones that are going to be designed from scratch for the Windows 10.
Windows 10, meanwhile - which was first introduced into the market in late July - is expected to roll out for various mobile devices in the next couple of months.
Apparently, what pushed Microsoft to make this decision was the Counter Point Research data that the company's share in the Indian smartphone market dropped from 9.8 percent to 8.1 percent between the first and second quarter of 2015.
It is worth noting though, that Nokia is actually India's fourth biggest smartphone maker - primarily because of the strong sales of the Finnish company's feature phones. Unfortunately, however, the lagging sales of its Lumia range has pushed Microsoft outside of the country's top five smartphone makers.
Also, specs of this upcoming Nokia phona in India were not revealed. However, it must be noted that it is highly likely the devices will end up being budget smartphones with mid-range prices. After all, Samsung is at the top of India's most popular smartphone brands, yet its devices that are being purchased the most are not its flagship or premium units.
However, Ajey Mehta, the Mobile Devices Manager of Microsoft India, had confirmed that the upcoming smartphones are going to support all forms of 4G - which is reportedly a feature that is not present in most handsets in the region.
Contact writer at feedback@ibtimes.com.au, or let us know what you think below.
