Super Bowl LVI is right around the corner, and that means lots of people are talking about who has the best odds to win the Super Bowl . Whether it’s friends coming together to watch, coworkers betting on their favorite team, or even just discussing the event as another sporting event, Super Bowl LVI has dominated the news cycle.

Its sponsors can be an important part of your marketing strategy if you have a business that caters to audiences interested in sports. While not all businesses can benefit from becoming a Super Bowl sponsor, those businesses that do operate in this sector will see great benefits from sponsoring the Super Bowl.

Read on for more information about how you can gain from sponsoring the Super Bowl and whether or not it’s worth your time and money as a small business owner.

What Is the Value of Being a Super Bowl Sponsor?

Super Bowl sponsors gain a lot of exposure, but the real value of being a sponsor comes from the fact that multiple surveys have found that people who see an advertiser on the Super Bowl have a significantly more positive view of that company.

In fact, one study found that people are nearly 10 times more likely to have a more positive opinion of a company after seeing them in a Super Bowl ad than they are to have a more negative opinion of the company.

This is true even when the company’s ad is poorly received or even mocked. While the value of being a Super Bowl sponsor is high, it’s important to note that it does not come cheap. In fact, companies pay millions of dollars every year for the privilege of sponsoring the Super Bowl.

How to Get Big Game Exposure Without Paying Big Bucks

Obviously, you’ll have much more control over the message you’re sending to people when you sponsor the Super Bowl on your own, rather than paying for the privilege of doing so via an existing commercial. Here are a few ways you can get Super Bowl exposure without paying for a sponsorship.

  1. The most obvious way to get big game coverage for your business is to advertise in a Super Bowl ad. Depending on the popularity of your product or service, you may be able to get a great deal on this type of ad or even be able to get one for free.
  2. Another way to get exposure is to host a Super Bowl party. While many people are likely to be watching the game at home with friends and family, hosting a party at your business can put you at the center of the action.

There are a few other ways to get Super Bowl coverage, but these are the easiest and most cost-effective options.

Why Small Businesses Should Care About the Super Bowl

While the Super Bowl may seem like a game played only by people who are more into sports than business, the fact is that the Super Bowl is a money-making machine for many industries. While some of the industries that benefit from a Super Bowl are obvious (like sports betting), others (like automotive) might surprise you.

In fact, the automotive industry brings in about $2 billion in revenue each year due to the Super Bowl! The major industries that benefit from the Super Bowl are automotive, beer, fast food, and soft drinks.

Benefits of Sponsoring the Super Bowl for Small Businesses

Aside from the fact that Super Bowl sponsors get tons of positive press (and potential new customers), there are other significant benefits to sponsoring the Big Game as well. Here are a few of the main benefits that come with sponsoring the Super Bowl.

● Brand awareness

Super Bowl sponsorships (if done correctly) will yield a significant increase in brand awareness for your business.

As we mentioned earlier, people are 10 times more likely to have a more positive opinion of your business after seeing you in a Super Bowl commercial. This means that even if you don’t make a sale right away, you’ll be increasing your potential customer base.

● Investment in future sales

As we mentioned above, you may not see an immediate boost in your sales after sponsoring the Super Bowl. However, it’s likely that these increased brand loyalty and positive feelings toward your business will result in increased sales in the long run.

● Increase in donations

If your business is philanthropic in any way, sponsoring the Super Bowl can be an excellent way to increase donations to your cause while also increasing your brand recognition.

● Costs are offset by sponsorship revenue

As we mentioned above, the Super Bowl is not a cheap investment. However, many companies sponsor the Super Bowl because the money invested in the sponsorship comes back in the form of increased sales.

● New customers

The most significant benefit of sponsoring the Super Bowl is that you’ll gain new customers who may have never heard about your business otherwise.

Is Sponsoring the Super Bowl Worth It?

As you’ve seen above, there are a lot of benefits to sponsoring the Super Bowl. However, the decision to do so should be made carefully, as the cost of doing so can be very high (ranging from $4 to $5 million for the title sponsorship alone).

Before you go ahead and invest your business’s money in sponsoring the Super Bowl, make sure you do the following: If you’ve examined all of these factors, and sponsoring the Super Bowl seems like the right investment for your business, then you’ll be well on your way to benefiting from the Big Game.

Final Words

The Super Bowl is one of the most highly-watched sporting events in the world, and it just so happens to be the perfect opportunity for businesses to boost their brand awareness.

With careful planning and consideration, you can increase your brand recognition and customer base with a Super Bowl sponsorship. However, keep in mind that the benefits of sponsoring the Super Bowl come at a high cost.