Sony PlayStation shows the new game "God of War" as they demonstrate upcoming game releases during a news conference at E3 2017 in Los Angeles, California, U.S. June 12, 2017. REUTERS/ Mike Blake

Sony has released a short TV commercial for the upcoming PS4 game “God of War.” The ad aired in the US during an episode of “Family Guy” on Fox.

Despite clocking in at one minute, the commercial (see below) is still enough to make fans more excited for the next-gen rendition of “God of War.” It is already known that the much-awaited game involves Kratos and his son Atreus, so the ad openly reveals more regarding this father-and-child relationship.

“My son, we do not fight because the world makes us fight,” Kratos says at the beginning of the ad, which shows Atreus trying (and failing) to capture an animal. “We fight for a greater purpose.”

Then there’s a lot of flying arrows, most of which seem to miss their targets. But Atreus is shown getting better and better with his marksmanship while Daddy fights off enemies through melee combat.

The end of the ad shows the son hitting a giant with what appears to be an electrified arrow. Kratos proudly looks at the young one before saying, “Again.” They venture forth towards a horde of enemies. Cue “Greatness Awaits” and the PS4 logo.

Clearly, the numerous teasers have already established that this new “God of War” will focus on the son’s rise to warriorhood as much as it focuses on Kratos’ struggle as a father figure. Hopefully, fans will get all their questions answered as soon as the game releases worldwide, including in Australia, on April 20 for the PlayStation 4.

Sony aired the commercial during the latest episode of “Family Guy,” which ran without ad breaks thanks to the sole sponsorship of PlayStation. This was the first time that an episode of the animated TV series ran without ads.

“This format, verses buying a 30-second ad unit, is appealing as it creates an event feel and offers a more unique approach on how we reach existing and new fans,” Asad Qizilbash, VP of marketing for PlayStation, said, according to Adweek.