Pacquiao Plane
IN PHOTO: Passengers disembark the AirAsia Philippines Airbus A320 plastered with the image of Filipino boxer Manny Pacquiao as they arrive from Cebu at the domestic airport in Pasay city, metro Manila Apiril 28, 2015. AirAsia Philippines show their support to Pacquiao by painting their aircraft with the boxing icon's name and face, an AirAsia official said. Pacquiao is set to fight American boxer Floyd Mayweather Jr. on May 2 at Las Vegas, Nevada. REUTERS/Romeo Ranoco

Aside from the prospective live gates ticket sales and projected pay-per-view, or PPV buys of the Floyd Mayweather Jr. vs. Manny Pacquiao super fight, another record—the amount of the fight’s sponsorship deals—has been broken by the “Fight of the Century” set on May 2, 2015 at the MGM Grand Arena in Las Vegas, Nevada.

According to Dan Rafael of ESPN.com, the money generated from five title sponsors for the Mayweather-Pacquiao fight will reach $13.2 million.

"We killed it, we blew it out of the water," said Lucia McKelvey, Top Rank's executive vice president of marketing in the ESPN article. The previous record is reportedly around $3.5 million to $4 million from past Mayweather Jr. fights.

One of the five title sponsors includes Tecate, a brand for beer, which is one of the most popular in Mexico and California. Gustavo Guerra, the brand manager for the beer brand said that they waned to “increase their brand awareness” and that they will achieve that by being part of the super fight. Tecate outbid another beer company Corona with a winning bid of $5.6 million to the latter’s $5.2 million.

Two other sponsors are the film outfits Paramount Pictures/Skydance Productions, which is expected to promote upcoming movies, “Terminator Genisys” and “Mission Impossible: Rogue Nation”; and the Weinstein Company, which will promote another upcoming movie, “Southpaw”.

Other sponsors are the Mexican Tourism Board and Smart Communications, a telecom company based in the Philippines. These are just the joint sponsorships for the Mayweather-Pacquiao fight. Both Pacquiao and Mayweather Jr. have individual and unique partnerships with other companies and sponsors.

For Pacquiao, the boxing trunks he is going to use in the fight will earn the Filipino an additional $2.25 million according to reports. Logos of companies including Nike, Café Puro, Air Asia, among others will be prominently featured in Pacquiao’s trunks.

The Mayweather-Pacquiao super fight is projected to be richest and most lucrative bout in the sports’ history with at least $300 million revenue to be earned mainly from live gates ticket sales and PPV buys. Previous records for both were set by Mayweather in fights against Saul Alvarez and Oscar De La Hoya.

Mayweather Jr. (47-0, 26 knockouts) and Pacquiao (57-5-2, 38 knockouts) will be battling for the unified title in the weltweight division and the winner will earn the No. 1 spot in the top pound-for-pound rankings in the sport.

To contact author of this article, email j.quizon@IBTimes.com.au.

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