Adelaide Central Plaza Leverages Online Orders amid COVID-19 Pandemic

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Adelaide Central Plaza Leverages Online Orders amid COVID-19 Pandemic David Jones

As COVID-19 cases continue to rise across the world, online orders, pickups, and doorstep deliveries have become increasingly commonplace to protect employees as well as shoppers. Cluttered aisles can make it challenging for shoppers to maintain the recommended 5 foot distance from one another, and the virus can linger on certain surfaces for a prolonged periods.

Realizing the gravity of the current situation, many shopping malls, departmental stores, and grocery centers are rethinking the way they offer their goods and services. Likewise, to curb any potential risks, Rundle Mall-based Adelaide Central Plaza is fulfilling the needs of its customers by taking online orders and providing pickups.

Soon after the commencement of this service, Adelaide Central Plaza reported an increase of transactions and higher than usual traffic on the site as locals seek an alternate way to avoid crowded places. A centre of 27,784 square meters (299,060 square feet) and featuring brands like David Jones, Tiffany & Co., Pandora, Kryolan, and Cue, among many others, the centre is now ensuring that patrons are not deprived of desired essentials in this challenging time. However, as the demand for online orders and pickups sees an increase day after day, this is accelerating an evolved consumer purchasing model, in which some customers appear to be more comfortable with ordering online and picking up in store, knowing that they will not have to wait in lines or crowded areas.

Adelaide Central Plaza did not take long to catch on, and since then, they are witnessing growing demand. Furthermore, with online purchase and pickup in store capability, Adelaide Central Plaza has initiated a 'contactless' pickup option for the safety and peace of mind of its employees as well as customers.  So far, the centre has not placed a minimum order limit, but they are restricting the quantities of some items to avoid stocks running out.

Adelaide Central Plaza's employees are among those receiving recognition and rewards for the increased efficiencies they are driving as they continue working extended hours during this period. "Our employees are our most valuable assets, and giving them assurances, as well as jobs, is our duty.  We've been clear with our communication that in case any employee does not feel well, they are to seek assistance without delay” said their Asset Manager Ms Kylie Neal.

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