Health experts have advice men not to wear very tight underwear because a warm environment in the groin area could affect the sperm negatively. Hence, some males prefer the looser boxer shorts over figure-hugging brief.

However, one disadvantage of using only boxers is the testicles, while in a cooler environment, are hanging too loose and could be difficult while engaged in some more physical activities or could result in unintended public exposure of the family jewels when wearing loose fitting shorts.

A company called Snowballs has a solution to the problem - an underwear with a cooler to save the sperm. The skivvies come with ice packs that cools the scrotum or provides "ball air conditioning."

Snowballs explained that lowering the temperature in that vital area could spell the difference between making your female partner pregnant or not.

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The unique undies, which cost $60 for two pairs of boxers and 3 snow wedges, use organic cotton and have freezable gel packs in wedge shape made of Carboxymethyl Cellulose Sodium.

The snow wedges features a central hinge that molds it around the male body to reach maximum surface area and cooling. But Snowballs assures users that they won't get wet and they don't have to sit down holding the ice for hours.