Samsung Galaxy S5’s Bold Marketing Stint; Turns Heathrow’s Terminal 5 to 'Terminal Samsung Galaxy S5'

Samsung is no neophyte in aggressive marketing moves to make sure that the brand takes the spotlight it needs to shine in the mobile market. However, rebranding the London Heathrow Airport's busiest terminal in its flagship namesake-the Samsung Galaxy S5-is no small task. It is a formidable proof that the South Korean tech giant is taking its products and name seriously, pushing the limits of what standard advertising can do.

Starting on May 19, 2014, the Terminal 5 of the London's Heathrow Airport will be renamed all in to promote Samsung Galaxy S5 according to Time Magazine. The Terminal 5 will carry the name 'Terminal Samsung Galaxy S5' for two weeks long, and passengers can expect that everything "brandable" in the place will carry the images, logo, and everything that speaks about Samsung's Galaxy S5 mobile.

The "takeover" is made possible through Samsung's successful agreement with JCDecaux Airport. Samsung made it a point in its official UK press release, that the campaign has a purpose to raise awareness of the company's newest flagship device. It also mentioned that it is the first time that the Heathrow Airport allowed a full brand placement in its Terminal 5.

"We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before," Russell Taylor, VP of Corporate Marketing at Samsung Electronics UK & Ireland shared in a statement.

In the Heathrow Airport's "Terminal Samsung Galaxy S5," travellers can expect to see the Samsung brand everywhere from the entrance, drop-off locations, baggage reclaim counters, including the terminal's gates. Meanwhile, Heathrow released a statement that the actual terminal signage and passenger wayfinding remains as it is, a source reveals.

Samsung Electronics is notably one of the top spenders when it comes to advertisements with billions of dollars at its helm in terms of budget. Despite positioning itself as the manufacturer of the best-selling Android devices worldwide, the company continue to increase its efforts to make the public aware of its brand's existence.

Rebranding an airport's terminal name can be a little too extreme for Samsung's marketing campaign; however, this does not lessen the possibility that the exposure can soar Samsung Galaxy S5's sale in the European market. Samsung's newest flagship contain powerful features, and that is a point that makes it more saleable.