microsoft logo
The Microsoft logo is seen at their offices in Bucharest March 20, 2013. Reuters/Bogdan Cristel

Microsoft is doing the best to promote Windows 10 to achieve the goal of reaching out to one billion devices in the next three years. The company has already released advertisements and email newsletters to endorse Windows 10’s features.

Additionally, Microsoft has updated its Expert Zone with information about Windows 10. Expert Zone is a portal where retail staff can learn about Microsoft’s upcoming OS. This would help them pitch potential customers to avail Windows 10.

Training retail staff is a very significant step in the promotional campaign as they encounter the customer first to explain the OS features. Thus, training and educating these retail staff around the world can be crucial.

The pitch summary is simple, comprehensive and straightforward and is says that, “Windows 10 is familiar but better than ever. With a personal and natural experience that works seamlessly across all of your devices, there is no better way to get stuff done” according to Neowin.

The training centers around four key areas with specific main verticals:

  • Feels familiar and better than ever – Its familiar, Compatible with your stuff, Amazing performance and Built-in security
  • Work across all of your devices – Continuum, Xbox and gaming, First-party apps and OneDrive
  • The most personal and natural experience – Start menu and Live tiles; Voice, pen and gestures, Windows Hello and Cortana
  • Be more productive – Microsoft Edge, Office, Snap and Virtual Desktops and Windows Store

The pitch summary documents some high level features and presents them in a semi-casual way to ease the conversation.

Microsoft Windows 10 will be released on 29th July and millions of machines around the world will start updating to the new OS. As per the roll out strategy everyone will not get the bits on the same day and will reach out gradually.

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