Kim Kardashian At The 2014 MTV Music Video Awards in Inglewood
Kim Kardashian arrives at the 2014 MTV Music Video Awards in Inglewood, California August 24, 2014. Reuters/Kevork Djansezian

Kim Kardashian's Hollywood Game is not going to earn as much as $200 million as originally predicted. Despite the initial optimistic figures due to the game's popularity, it appears that the game's popularity is waning. The projected target would likely not be met but that doesn't mean that the game would not be raking in millions.

According to a report by Yahoo Finance, the Kim Kardashian Hollywood Game was projected to earn upwards of $200 million judging from its strong entry into the market. The game was released in June 2013 and immediately rose to the top of the Apple App Store's charts. The App stayed in the top five most downloaded Apps during the summer but started to fade when fall set in.

The game, which is being published by Glu Mobile, has now fallen all the way down to the 19th spot in the App Store charts. The trend has been similar in the Android and Amazon markets according to the same report.

Glu Mobile's shares have suffered the same fate with its peak being at a value of USD 7.60 way back in July, a month after the game was released. The shares have since dropped by 50 percent and the third quarter earnings from the game were reported to have come up to only $43 million in the third quarter of last year, which was the peak of the popularity of the game. The fourth quarter earnings have yet to be reported but will not likely come close to breaching the projected $200 million mark.

Users come in as their own character who is a newcomer to Hollywood. The character then goes on to find ways to make it into an A-list celebrity just like Kim. The character needs to work hard and look good while doing it. In-app purchases for clothing and accessories allow the character to keep up with Kim and her lifestyle. Players who wish to advance quickly may purchase K-stars, which can be used to purchase items or boost the character's energy. While many users were initially addicted to the game, interest has waned and the app is unable to sustain its popularity.

Contact the writer at