Phil Schiller, Senior Vice President at Apple, Inc. speaks about the iPhone 6 and iPhone 6 Plus during an Apple event at the Flint Center in Cupertino
Phil Schiller, Senior Vice President at Apple, Inc. speaks about the iPhone 6 and iPhone 6 Plus during an Apple event at the Flint Center in Cupertino, California, September 9, 2014. REUTERS/Stephen Lam

Apple is basking in the glory of the huge success of its new iPhones, which went on sale last September 19. According to Apple, sales reached record 10 million by the first weekend.

The Korean tech giant Samsung, in its insecurity, mocked Apple in a TV commercial. Apple took it in stride and made two commercials starring Jimmy Fallon, host of "The Tonight Show," along with singer and musician Justin Timberlake to promote both the iPhone 6 and iPhone 6 Plus.

Two commercials debuted on television channels on the 22nd of September. The campaign is called "Bigger and Bigger." The iPhone commercial named "Huge" and "Cameras" form a part of the "Bigger than Bigger" campaign. Apple launched this campaign to promote the iPhone 6 and iPhone 6 Plus. Both the advertisements feature vocals from Jimmy Fallon and Justin Timberlake.

In the "Huge" commercial, Jimmy Fallon shows off the iPhones while telling the audience how the larger screen sizes will make the experience of watching and editing video using 3D maps more enjoyable while using the health app would make them very healthy. Justin Timberlake joins in and tells the viewer how big the iPhones are.

In the second commercial, the "Cameras," Fallon and Timberlake explain the hardware and software used in the camera app in the iPhone 6. They go on to show slow motion videos at 240 frames per second including the time-lapse mode, editing capabilities and image stabilization in the Photo app of the iOS 8.

On the Home screen, Apple show applications of the new iOS 8 that include Health, Maps, GarageBand and camera and photo apps. Interestingly, this advertisement does not emphasis on third-party apps. Apple's approach in these advertisements has been very light and humorous rather than a serious one.

These commercials are the third and fourth in a new series of advertisements starring Fallon and Timberlake.

Watch the commercials

Source/Apple

Source/Apple