Since the failure of "Viiv, in its attempt to standardize home theatre PCs, Intel acknowledged that it has changed its design processes.

Genevieve Bell, Director of Intel Labs, said that the company had altered its usual process of discovering technologies and then searching for practical uses. Instead, Intel now looks to discover problems encountered by users and matching technologies to solve the issues.

"For example, to change Intel's contribution to television, we needed to go from Viiv to something more successful," Bell said.

Bell said one of the biggest challenges her company faced was to see products as something other than a list of specifications. "We needed to go from turning televisions into PCs, or connecting PCs to the television. We actually needed to think about what people love about their current TVs."

"The first time your television asked you to reinstall a driver or told you it needed to defrag itself before you watched your shows, or your TV screen went blue and said 'physical memory dump commencing, OK?' is when you say 'no, not ok!"

"So we set out to find out what is so compelling about TV that people watch 20% more of it than they did 10 years ago."

"People love TV because it's not complicated; it's one button to stories they care about; it doesn't require passwords or connecting to things that are terribly complicated... That research unlocked such a rich trove of data, it inspired us and our engineering colleagues for nearly three years."