The entire range and scope of the sports betting industry continues to change. The US market is a prime example with more and more states offering sports betting through land-based sportsbooks in their casinos and racetracks. Many of those states are also letting these facilities take bets online.

The established offshore sports betting sites catering to the US market are ramping up their marketing efforts to attract new sports bettors to their sites. The net result is an increased interest in betting on sports across the country and around the world.

Origins of Sports Betting

Going back to the early origins of sports betting, Nevada was the only state with legal land-based books. This goes back to a time when the internet as we know it today did not exist. Back then, the corner bookie was the popular way to place a bet on the big game. If fact, it was the only way to generate action.

Over the past two decades, the sports betting industry in the US alone takes in billions of dollars in annual revenue. At the heart of it all is the local bookie still taking in the lion’s share of the daily and weekly sports betting action. One of the main reasons why this is still the case is the pay per head bookie services industry.

Top pay per head sites like Real Bookies have dramatically lowered the cost for any bookie looking to take their business online. The online sports betting software package they have put together completely levels the competitive playing field between independent bookmakers vs. commercial sportsbooks.

The Independent Bookmaker’s Edge

One of the biggest ways that private bookies still hold their edge is through complete business automation. Working with a quality PPH service such as Real Bookies, they can obtain a comprehensive and turnkey bookie services package for a low weekly fee. In what could be considered an ongoing lease agreement, the local bookie has fast and easy access to everything they need to run and manage a book online by paying that fee for every active bettor they work with.

This makes it easy for the bookie to compete and it makes it easy for the bettor to place bets on a wide array of betting options. Another way that a PPH service levels the competitive field is by helping their bookie agents build out a betting board that best meets all their business needs.

The private bookie can not only build out a board that would rival even the biggest online book’s betting options, they can make instant edits to that board through line movements and changing odds.

Players can access their betting accounts online just as they would with a commercial online book. They can review any current positions in place as well as past betting results. A settlement report lets them know exactly where they stand with winning and losing bets as far as the running balance with the local bookie they use.

Advanced technology along with sophisticated software applications allows a sports bettor to place bets from the convenience of a desktop and laptop as well as through a mobile betting platform for smartphones and tablets.

Sports bettors can also work directly with the bookie agent to completely bypass all the complicated rules and regulations that bog down the process dealing with a big commercial sportsbook.

Through a quality pay per head service like Real Bookies, there is also access to a highly professional in-house customer service center. These professionals can help private bookies as well as their customers with any questions or issues that may arise with an online betting account.