Microsoft Logo
The Microsoft logo is seen at their offices in Bucharest March 20, 2013. Reuters/Bogdan Cristel

Microsoft CEO Satya Nadella has announced Windows 10 free upgrade for Windows phones. The unsuccessful takeover of Nokia’s devices which resulted in 7,800 job cut in the phone unit has upset Microsoft’s position in the mobile phone space. This move is significant in order to revive the Windows Phone.

In an interview with ZDNet, Satya Nadella revealed, “The free upgrade for Windows 10 is meant to improve our phone position.” He also clarified that his aim was to ensure that Windows 10 was as popular as possible because it would drive developers to create apps, which in turn would help boost Windows Phone since they are essentially the same platform. Nadella believes that the entire Windows 10 ecosystem will allow the company to offer a compelling smartphone platform. According to The Verge, Nadella further explained that the aspiration to drive Windows app development was also one of the reasons Microsoft re-emphasised the Start Menu in Windows 10. Windows store will be present in the Start Menu, and thereby drive app development.

New Mission

The main aim is bring everyone on Windows 10. The free upgrade is supposed to boost the number of devices running Windows 10. This will significantly indicate developers who want to create new apps for the operating system. Thanks to the universal app concept all these apps will be work on all platforms. The opportunity to create a bigger audience increases manifold not only for desktop, but for all devices running Windows 10 with more upgrades.

Windows 10 will be first launched on PCs on July 29, will come with a single store available across all devices thus, ensuring that similar experience is available on all platforms including PCs, smartphones, tablets and Xbox, reports Softpedia.

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