The first iPhone and the iPhone 7
The first iPhone and the iPhone 7 both clocking in at 9:41. Apple

If latest reports are to be believed, Apple has great plans for its flagship iPhone 8 on iPhone’s 10th anniversary. Apple had earlier stated that it is expecting a massive surge in demand for the next generation iPhone. Hence, it is tripling its production. The iPhone 8 is expected to be a sea change from its predecessors, iPhone 7 and iPhone 7 Plus. Instead of calling its next iPhone, Apple iPhone 8, the company may name it iPhone X. This would be a massive diversion from Apple’s usual naming traditions.

According to The Sun, analysis firm BlueFin Research, has stated that aggregate next generation forecasts have increased 10 percent from last month to 122 million while builds have been pulled in a few months. “Interestingly, our present reads suggest a 300 percent increase in iPhone 8/X builds in the June quarter, now sitting at nine million,” says the firm. Analyst Timothy Arcuri of Cowen and Company has also predicted a name change for the upcoming Apple iPhone 8.

The Apple iPhone 8 will be called the Apple iPhone X to highlight the smartphone’s premium status and “X” is the Roman numeral for 10. The analysts had also predicted an advanced wrap-around screen and wireless charging in the Apple iPhone 8. Apple has not revealed anything on the design change and name change though industry experts are more or less certain that the next generation iPhone won’t be called Apple iPhone 8 but simply “iPhone.” This is because “8” will allow Samsung to go past Apple psychologically.

“A simple numerical bump up to "8" is the easiest answer, but it also leaves the problem of what to do in subsequent years. If 2018's handset is the iPhone 8S, then Apple's numbering falls behind its chief rival Samsung, which will be able to push the Galaxy S9 and the Note 9 in the same year. Psychologically Samsung will have leapfrogged Apple,” Ewan Spence from Forbes explains.

Apple CEO Tim Cook said that the iPhone 8 “is still in the early innings of the game” and there is still a lot more to be done. When asked, what the next-gen iPhone would offer customers, Cook hinted at home automation, CarPlay and Health. While Enterprise use of the iPhone is growing, Cook also talked about the power of Siri. With the Apple iPhone 8 slated to release sometime in September, comparisons with Samsung Galaxy S8 are imminent. Stay tuned on IBT AU for more updates on the Apple iPhone 8/Apple iPhone X.