Apple CEO Tim Cook Speaks About The Apple Watch
Apple CEO Tim Cook speaks about the Apple Watch during an Apple event at the Flint Center in Cupertino, California, September 9, 2014. Reuters/Stephen Lam

It has been obvious that the tech titan chose not to stage any product launching at any of the CES events held in the past years. However, whether it is a conscious or an unconscious effort from the company, it still gets to steal the attention of consumers attending the annual tech show.

Apple may not participate in the 2015 CES but the timing of the news, or more appropriately, the rumours, that come out have such perfect timing. According to Venture Beat, reports like the March release of the much anticipated Apple Watch and the exciting new revelations about the new 12-inch MacBook Air have captured the attention of mostly everyone who attended the event in Las Vegas.

Recently, the latest news about Apple's all-new MacBook Air for 2015 was speculated to sport a much thinner body with a higher-resolution display. The rumours also say that such thin form factor will be achieved by removing the set of USB ports, which is a standard requirement to laptops. On the other hand, the Apple Watch is now rumoured to launch in March, and just recently 9to5Mac reported that Apple has released an online interactive Apple Watch demo. The said demo will serve as a test run before the wearable device gets its market release.

Others think that the leaks are all planned by Apple but then again no evidence could point to the allegations. Other industry players spend big chunks of money to get to Vegas in order for them to launch their respective products and make their presence felt by attending consumers and tech analysts.

Looking back, MacDailyNews reported that the participants in the 2012 CES were all fired up to beat Apple's flagship devices. Without participating, the tech giant have already "claimed" the show even before the tech event even started. Apparently, the 2012 CES event's theme was on how other companies might beat Apple in the market.

In 2012, rivals were all hoping to develop a tablet that will be able to perform at par with Apple's iPad while other manufacturers are working on a laptop that could possibly counter the MacBook Air's dominance in the market. A good example of this is Intel's Ultrabook program, which was Window's brave attempt to compete with the MacBook's design and performance.

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